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Faculty Achievements

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Recent Achievements

The Emerald Title Review of Marketing Research annual gives out the Naresh K. Malhotra award for the article that makes the greatest long-term contribution amongst those articles published in the book. For the 2015 award, all the articles published in Volumes 1 to 7 were eligible and the winner is: A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology - Hans Baumgartner - Published in Volume 6. (October 2015)

Hari Sridhar be an Associate Professor with tenure and Lisa Bolton and Meg Meloy will be Full Professors. (May 2015)

Duncan Fong has been selected as a Fellow of the American Statistical Association. For outstanding contributions to statistical methodology and applications, especially in business statistics and Bayesian analysis; for exemplary leadership and service to the profession. (April 2015)

Hari Sridhar and his co-authors, Raji, and Debika, article, “Effects of Opening and Closing Stores on Chain Retailer Performance,” published in the June 2013 issue has been voted by the Advisory Board, Associate Editors, and Editorial Review Board as one of two runners up for the Davidson Award as best article in Volume 89 of the Journal of Retailing.  The award was announced at the Retailing SIG reception at the AMA Winter Educators Conference in San Antonio on February 14th. (February 2015)

Three Smeal Department of Marketing faculty ranked for research productivity In two lists released by the American Marketing Association's (AMA) special interest group for doctoral students, DocSIG, three faculty members in the Department of Marketing in Penn State's Smeal College of Business are highly ranked in research productivity.

Gary Lilien is the winner of the EMAC Distinguished Marketing Scholar Award 2015(January 2015)

Congrats to Gary Lilien, Hari Sridhar and Karen Winterich who made the Author Productivity list in the premier AMA journals for 2010-2014.  Gary & Karen were ranked 15th with 5 JM & JMR pubs while Hari ranked 28th with 4 pubs. Karen was ranked 19th with 8 pubs in JCR, JM, JMR, & MktgSci.  Gary was 33rd with 7. (January 2015)

Our department was ranked 6th for research productivity in the top marketing journals for (2010-14) with a total of 42 publications. (January 2015)

Hari Sridhar has been invited to be on the ERB for both the Journal of Retailing & Journal of Marketing, effective Jan 2015. (December 2014)


            In the News

            Why We Hate Logo Redesign. It comes down to identity, says Karen Winterich, an associate professor of marketing at Pennsylvania State University. Consciously or not, we internalize the brands that we admire (and want to align ourselves with) as well as the brands that are a part of our daily lives. (September 2015)

            Using 'fitness' labels on foods may cause consumers to eat more, exercise less. People who are dieting or who try to balance exercise and healthy eating often seek out food that is thought to fit into their regimen. However, a study co-authored by Hans Baumgartner of the Penn State Smeal College of Business found that "fitness branding" can encourage people who are concerned about their weight to eat more and exercise less. (September 2015)

            Can You Tap Your Customers' Inner Zombie? - CMS WiRE. Karen Winterich, Frank and Mary Smeal Research Fellow and associate professor of marketing, talked about how non-conscious factors affect consumers' decisions and because consumer decisions are affected by so many factors, most marketers don't fully understand how customers will behave. (July 2015)

            Researchers Link Feelings of Disgust And Ethical Behavior - NPR. Research conducted by Karen Winterich, Frank and Mary Smeal Research Fellow and Associate Professor of Marketing, and two co-researchers, revealed that when people feel disgusted it affects the ethical choices they might make afterward. (June 2015)

            Customer-Centric Org Charts Aren't Right for Every Company - Harvard Business Review. Hari Sridhar, associate professor of marketing and director of the customer analytics program in the Institute for the Study of Business Markets, co-wrote with two others an article that talks about how customer-centric organizational charts work well for a growing number of companies, but evidence suggests it has produced poor results for others. (June 2015)

            'Fitness' foods may cause consumers to eat more, exercise less. - Science Daily. Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study co-authored by Hans Baumgartner, Smeal Professor of Marketing and chair of the Department of Marketing, such "fitness branding" encourages consumers to eat more of those foods and to exercise less, potentially undermining their efforts to lose or control their weight. (June 2015)

            Marketing students compete to help Fox Sports beat rival. Thirty students in John Powell’s Sports Marketing 443 class are working to devise a marketing plan they hope Fox Sports will utilize to help it take on the “Worldwide Leader in Sports.” (April 2015)

            Why Does Buying Stuff Make Us Feel Better? - Fox Business. In a story exploring why buying something makes people feel better, Margaret Meloy, associate professor of marketing, is quoted as saying her research has revealed that when people who are feeling down buy something, it gives them a temporary boost. (April 2015)

            Probing Question: Is China's economic growth sustainable? "Yes, unless the political system becomes unstable there," says Min Ding, professor of marketing and innovation. (March 2015)

            The New York Times featured Meg Meloy and Andong Cheng's picky project in an article before the holidays titled “Think you Found the Perfect Gift? Think Again”.  The writer interviewed Evan Polman, Anne and Meg's co-author at University of Wisconsin, who is presenting the work at SPSP (Society for Personality and Social Psychology. (January 2015)

            The Atlantic - How Diet Pill Ads Fuel Obesity (November 2014) Study author Lisa Bolton, a marketing professor at Penn State, characterized the findings as a "boomerang effect" psychological phenomenon that causes opposite reactions.

            Daily Times (Pakistan) Cleanliness really is next to godliness, (November 2014). Next time you need to make an important decision, research co-authored by Associate Professor of Marketing Karen Winterich suggests you should think 'clean' thoughts.


            Recent Publications

            "Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers' Promotion Preferences" by Michael J. Barone and Karen Winterich has been accepted at Customer Needs and Solutions. (October 2015)

            "Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry" by Eelco Kappe and Stefan Stremersch has been accepted in Marketing Science. (October 2015)

            Arvind Rangaswamy's paper "Sampling Designs for Recovering Local and Global Characteristics of Social Networks' with Peter Ebbes and Zan Huang has been accepted at the International Journal of Research in Marketing. (October 2015)

            "Developing Donor Relationships: The Role of the Breadth of Giving," by Farnoosh Khodakarami, J. Andrew Petersen and Rajkumar Venkatesan has been accepted in the Journal of Marketing, 79(4):77-93. (July 2015)

            "Not All Negative Emotions Lead to Concrete Construal," by Nivriti Chowdhry, Karen Winterich, Vikas Mittal and Andrea C. Morales has been accepted in the International Journal of Research in Marketing. (July 2015)

            "Price Promotions in Choice Models," by John R. Howell, Sanghak Lee and Greg M. Allenby has been accepted in Marketing Science. (July 2015)

            The following paper, Fong, D. K. H., DeSarbo, W. S., Chen, Z., and Xu, Z. (forthcoming). “A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection,” has been accepted for publication in Psychometrika. Zhe Chen is Quantitative Marketing Analyst at Google and Zhuying Xu is a Ph.D. student in Statistics. (February 2015)

            Sridhar, Shrihari, Clay Voorhees and Srinath Gopalakrishna, “Assessing the Drivers of Short and Long-term Outcomes at Business Trade Shows, forthcoming, Customer Needs and Solutions. (February 2015)

            "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," by Wayne DeSarbo, J. Agarwal, N. Malhotra, & V. Rao has been published in Customer Needs and Solutions. (January 2015)

            Steve Ross (PSU Law School) and Wayne DeSarbo's paper "A Rapid Reaction to O'Bannon: The Need for Analytics in Applying the Sherman Act to Overly Restrictive Joint Venture Schemes," has been published in the Penn State Law Review. (January 2015)

            Karen Winterich and Gergana Y. Nenkov's paper "Save Like the Joneses: How Service Firms Can Utilize Deliberation  and Informational Influence to Enhance Consumer Well-Being," has been accepted for publication in the Journal of Service Research Special Issue on Transformative Service Research. (January 2015)

            Karen Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, and Ram Bezawada's paper "‘Tis Better to Give Than Receive?  How and When Gender and Residence-Based Segments Predict Choice of Discount- Versus Donation-Based Promotions," has been accepted in the Journal of Consumer Psychology. (January 2015)

            Gopalakrishna, Srinath, Jason Garrett, Murali K. Mantrala and Shrihari Sridhar (2014), “Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics,” forthcoming, Marketing Letters. (December 2014)