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Faculty Achievements

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Recent Achievements

Data for "Purchase, Play, and Upgrade " Research Opportunity was awarded to Duncan Fong for his paper on 'Scalable Bayesian Inference of Dynamic Segmentation Model with Variable Selection: Analyzing Large-Scale Longitudinal Consumer Behavior Data.' (August 2016).

J. Andrew Petersen was recently made an Area Editor for the Journal of the Academy of Marketing Science (JAMS). (July 2016)

Karen Winterich has been invited to serve a 2 year appointment on the Editorial Review Board for Journal of Marketing Research. (July 2016)

Dave Winterich has been selected as the recipient of the 2016 Fred Brand, Jr. Teaching Award. (June 2016)

Karen Winterich has been awarded the 2016 Sustainability Faculty Award for her extraordinary achievement and service in Smeal's sustainability goals in teaching, research and outreach. (May 2016)

Wayne DeSarbo has been selected as a 2016 Fellow of the American Statistical Association for his outstanding contributions to the statistical profession. (April 2016)

The following are changes and additions to the college’s list of fellowships and professorships for those in the Marketing Department. Each recognizes research excellence: Lisa Bolton and Duncan Fong - Frank and Mary Jean Smeal Research Fellowship, Min Ding - Bard Professor of Marketing, and Meg Meloy - Calvin E. and Pamela T. Zimmerman University Endowed Fellowship in John and Becky Surma Business Administration. (January 2016)

The Emerald Title Review of Marketing Research annual gives out the Naresh K. Malhotra award for the article that makes the greatest long-term contribution amongst those articles published in the book. For the 2015 award, all the articles published in Volumes 1 to 7 were eligible and the winner is: A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology - Hans Baumgartner - Published in Volume 6. (October 2015)

            In the News

            Competing Interests: Customers vs. Wall Street, Marketing News. Ralph Oliva, a director of of the Institute for the Study of Business Markets, and professor of marketing, co-authored a story that advocates CEOs and marketers to concentrate more on satisfying customers than trying to please Wall Street or shareholders. (May 2016)

            Focus on research: March Madness is the avid sports fan's (and sports marketer's) dream, Centre Daily Times. Wayne DeSarbo, Smeal Chair Distinguished Professor of Marketing and executive director of The Center for Sports Business & Research, wrote a Focus on Research column about fan avidity, especially as it relates to the NCAA men's division I basketball tournament.(March 2016)

            2016's Best & Worst Cities for Easter Celebrations, WalletHub. Lisa Bolton, professor of marketing and Fred Hurvitz, Kohl's Professor of Practice in Retail, participated in a question-and-answer exchange about personal finance practices related to the Easter holiday. (March 2016)

            Focus on research: Golf performance is tied to placebo power of brands, Center Daily Times. Lisa Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow, wrote about research she and two colleagues conducted that revealed people who use a recognized brand perform better than when using an off brand — a performance brand placebo effect.(March 2016)

            Research reveals brand perceptions can make a difference in performance. While superior craftsmanship in a product can contribute to enhanced performance, a forthcoming paper co-authored by Lisa Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow at the Penn State Smeal College of Business, reveals that merely believing a product to be better can also improve results. (March 2016)

            How an Expensive Suit Can Make You Better at Your Job - Bloomberg Business. Research conducted by Lisa Bolton, professor of marketing, is cited that revealed that using brand-name gear can provide a noticeable placebo effect that could boost performance. (February 2016)

            The Branding Placebo - The Economist Group. Lisa Bolton, professor of marketing, co-authored an article that details her research that shows brands can make a difference to consumers’ performance. The article previews the full manuscript that will be published in the April issue of The Journal of Consumer Research. (February 2016)

            Why We Hate Logo Redesign. It comes down to identity, says Karen Winterich, an associate professor of marketing at Pennsylvania State University. Consciously or not, we internalize the brands that we admire (and want to align ourselves with) as well as the brands that are a part of our daily lives. (September 2015)

            Using 'fitness' labels on foods may cause consumers to eat more, exercise less. People who are dieting or who try to balance exercise and healthy eating often seek out food that is thought to fit into their regimen. However, a study co-authored by Hans Baumgartner of the Penn State Smeal College of Business found that "fitness branding" can encourage people who are concerned about their weight to eat more and exercise less. (September 2015)


            Recent Publications

            "Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit" by Aaron M. Garvey, Frank Germann and Lisa E. Bolton, forthcoming in the Journal of Consumer Research (January 2016)

            "Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers' Promotion Preferences" by Michael J. Barone and Karen Winterich has been accepted at Customer Needs and Solutions. (October 2015)

            "Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry" by Eelco Kappe and Stefan Stremersch has been accepted in Marketing Science. (October 2015)

            Arvind Rangaswamy's paper "Sampling Designs for Recovering Local and Global Characteristics of Social Networks' with Peter Ebbes and Zan Huang has been accepted at the International Journal of Research in Marketing. (October 2015)