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Faculty Achievements

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Recent Achievements

Karen Winterich has been awarded the 2016 Sustainability Faculty Award for her extraordinary achievement and service in Smeal's sustainability goals in teaching, research and outreach. (May 2016)

The Smeal MBA Association awarded Hari Sridhar as the "Best All-Round Teacher of 2016. (April 2016)

Wayne DeSarbo has been selected as a 2016 Fellow of the American Statistical Association for his outstanding contributions to the statistical profession. (April 2016)

The following are changes and additions to the college’s list of fellowships and professorships for those in the Marketing Department. Each recognizes research excellence: Lisa Bolton, Duncan Fong and Hari Sridhar - Frank and Mary Jean Smeal Research Fellowship, Min Ding - Bard Professor of Marketing, and Meg Meloy - Calvin E. and Pamela T. Zimmerman University Endowed Fellowship in John and Becky Surma Business Administration. (January 2016)

The Emerald Title Review of Marketing Research annual gives out the Naresh K. Malhotra award for the article that makes the greatest long-term contribution amongst those articles published in the book. For the 2015 award, all the articles published in Volumes 1 to 7 were eligible and the winner is: A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology - Hans Baumgartner - Published in Volume 6. (October 2015)

Hari Sridhar be an Associate Professor with tenure and Lisa Bolton and Meg Meloy will be Full Professors. (May 2015)

            In the News

            Competing Interests: Customers vs. Wall Street, Marketing News. Ralph Oliva, a director of of the Institute for the Study of Business Markets, and professor of marketing, co-authored a story that advocates CEOs and marketers to concentrate more on satisfying customers than trying to please Wall Street or shareholders. (May 2016)

            Focus on research: March Madness is the avid sports fan's (and sports marketer's) dream, Centre Daily Times. Wayne DeSarbo, Smeal Chair Distinguished Professor of Marketing and executive director of The Center for Sports Business & Research, wrote a Focus on Research column about fan avidity, especially as it relates to the NCAA men's division I basketball tournament.(March 2016)

            2016's Best & Worst Cities for Easter Celebrations, WalletHub. Lisa Bolton, professor of marketing and Fred Hurvitz, Kohl's Professor of Practice in Retail, participated in a question-and-answer exchange about personal finance practices related to the Easter holiday. (March 2016)

            Focus on research: Golf performance is tied to placebo power of brands, Center Daily Times. Lisa Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow, wrote about research she and two colleagues conducted that revealed people who use a recognized brand perform better than when using an off brand — a performance brand placebo effect.(March 2016)

            Research reveals brand perceptions can make a difference in performance. While superior craftsmanship in a product can contribute to enhanced performance, a forthcoming paper co-authored by Lisa Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow at the Penn State Smeal College of Business, reveals that merely believing a product to be better can also improve results. (March 2016)

            How an Expensive Suit Can Make You Better at Your Job - Bloomberg Business. Research conducted by Lisa Bolton, professor of marketing, is cited that revealed that using brand-name gear can provide a noticeable placebo effect that could boost performance. (February 2016)

            The Branding Placebo - The Economist Group. Lisa Bolton, professor of marketing, co-authored an article that details her research that shows brands can make a difference to consumers’ performance. The article previews the full manuscript that will be published in the April issue of The Journal of Consumer Research. (February 2016)

            Why We Hate Logo Redesign. It comes down to identity, says Karen Winterich, an associate professor of marketing at Pennsylvania State University. Consciously or not, we internalize the brands that we admire (and want to align ourselves with) as well as the brands that are a part of our daily lives. (September 2015)

            Using 'fitness' labels on foods may cause consumers to eat more, exercise less. People who are dieting or who try to balance exercise and healthy eating often seek out food that is thought to fit into their regimen. However, a study co-authored by Hans Baumgartner of the Penn State Smeal College of Business found that "fitness branding" can encourage people who are concerned about their weight to eat more and exercise less. (September 2015)

            Can You Tap Your Customers' Inner Zombie? - CMS WiRE. Karen Winterich, Frank and Mary Smeal Research Fellow and associate professor of marketing, talked about how non-conscious factors affect consumers' decisions and because consumer decisions are affected by so many factors, most marketers don't fully understand how customers will behave. (July 2015)

            Researchers Link Feelings of Disgust And Ethical Behavior - NPR. Research conducted by Karen Winterich, Frank and Mary Smeal Research Fellow and Associate Professor of Marketing, and two co-researchers, revealed that when people feel disgusted it affects the ethical choices they might make afterward. (June 2015)

            Customer-Centric Org Charts Aren't Right for Every Company - Harvard Business Review. Hari Sridhar, associate professor of marketing and director of the customer analytics program in the Institute for the Study of Business Markets, co-wrote with two others an article that talks about how customer-centric organizational charts work well for a growing number of companies, but evidence suggests it has produced poor results for others. (June 2015)

            'Fitness' foods may cause consumers to eat more, exercise less. - Science Daily. Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study co-authored by Hans Baumgartner, Smeal Professor of Marketing and chair of the Department of Marketing, such "fitness branding" encourages consumers to eat more of those foods and to exercise less, potentially undermining their efforts to lose or control their weight. (June 2015)

            Recent Publications

            "The Effect of Firms' Structural Designs on Advertising and Personal Selling Returns," by Ju-Yeon Lee, Shrihari Sridhar and Robert Palmatier, conditionally accepted in the International Journal of Research in Marketing. (April 2016)

            "Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit" by Aaron M. Garvey, Frank Germann and Lisa E. Bolton, forthcoming in the Journal of Consumer Research (January 2016)

            "Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers' Promotion Preferences" by Michael J. Barone and Karen Winterich has been accepted at Customer Needs and Solutions. (October 2015)

            "Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry" by Eelco Kappe and Stefan Stremersch has been accepted in Marketing Science. (October 2015)

            Arvind Rangaswamy's paper "Sampling Designs for Recovering Local and Global Characteristics of Social Networks' with Peter Ebbes and Zan Huang has been accepted at the International Journal of Research in Marketing. (October 2015)

            "Developing Donor Relationships: The Role of the Breadth of Giving," by Farnoosh Khodakarami, J. Andrew Petersen and Rajkumar Venkatesan has been accepted in the Journal of Marketing, 79(4):77-93. (July 2015)

            "Not All Negative Emotions Lead to Concrete Construal," by Nivriti Chowdhry, Karen Winterich, Vikas Mittal and Andrea C. Morales has been accepted in the International Journal of Research in Marketing. (July 2015)

            "Price Promotions in Choice Models," by John R. Howell, Sanghak Lee and Greg M. Allenby has been accepted in Marketing Science. (July 2015)