Marketing Department

Information about the Department of Marketing at the Penn State Smeal College of Business.

As a community focused on advancing the art and science of marketing, the Penn State Smeal College of Business Marketing Department combines rigorous and relevant research with an approach to education that is grounded in the fundamentals while embracing leading-edge concepts and tools.

Prepared for the Future

The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.

A Dynamic and Balanced Culture

Our faculty and staff benefit from the resources of a top-tier research institution and one of the largest business schools in the nation within an environment that values collaboration, a breadth of perspectives, and work-life balance. We are proud of our status as a top department for marketing research productivity, the frequent recognition of our faculty who have influenced the very trajectory of their discipline, and an inclusive departmental culture that has helped pave the way for our continuing prosperity.