Marketing Academic Research Colloquium

The 8th Annual Marketing Academic Research Colloquium will be held May 23-24, 2018 at The Smeal College of Business, hosted by the Department of Marketing. Site includes: lodging information, conference itinerary, etc.


The Smeal College of Business, Department of Marketing is pleased to invite you to the eighth annual Marketing Academic Research Colloquium (MARC)!

For the eighth year in a row, world class marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Robert H. Smith School of Business at the University of Maryland, McDonough School of Business at Georgetown University, Darden School of Business at the University of Virginia, and Smeal College of Business at the Pennsylvania State University, come together to strengthen their relationships and discuss cutting edge research.

  • When: May 23-24, 2018

Schedule of Events

Date Time Event Location

Wednesday, May 23




4:00-5:30 PM

Ph.D. Consortium

Nittany Lion Inn - Alumni Lounge

6:00-7:30 PM

Welcome Reception with PhD Posters

Nittany Lion Inn - Alumni Lounge

6:15 PM

Hans Baumgartner, Department Chair

Opening Remarks

Nittany Lion Inn - Alumni Lounge

6:45-7:30 PM

PhD Student Poster Presentations*

Students please report to your poster                             

Nittany Lion Inn - Alumni Lounge

Date Time Event Location

Thursday, May 24












8:00-8:30 AM

Breakfast Buffet                                          
Business Building - Atrium

8:30-8:45 AM

Russell Barton, Senior Associate Dean

Opening Remarks

110 Business Building

8:45-9:45 AM

Luc Wathieu, Georgetown University

The Value of Inactionable Information

110 Business Building

9:45-10:15 AM


Business Building - Atrium

10:15-11:15 AM

Eugenia Wu, University of Pittsburgh

The Consequences of Beautiful Products: Sacredness, Awe and Forgiveness

110 Business Building

11:15-12:15 PM

Lalin Anik, University of Virginia

One of a Kind: Our Selfish Preference for Unique Kindness and Its Consequences for Resource Allocation

110 Business Building

12:15-1:30 PM

Lunch Buffet

217 Business Building

1:00-1:20 PM

Optional Campus Walking Tour


1:30-2:30 PM

Andrew Petersen, Penn State University

Polygamous Loyalty: How Does Customer Usage of Competing Loyalty Programs Affect Customer Behavior Across Firms?

110 Business Building

2:30-3:00 PM


Business Building - Atrium

3:00-4:00 PM

Yogesh Joshi, University of Maryland

Word of Mouth's Impact on Advertising Strategies

110 Business Building

4:00-4:10 PM

Karen Winterich, MARC 2018 Co-Organizer

Closing Remarks

110 Business Building

Lodging - The Nittany Lion Inn

Reservations can be made by calling 1-800-233-7505 and referencing Group Code SMEA18B or by going to A limited number of rooms have been blocked off at a rate of $124/night. This rate is available until April 23, 2018 or the room block sells out so we encourage you to reserve your room early.

On Campus Parking

If you are staying at The Nittany Lion Inn, you can park in the Nittany Parking Deck as part of your hotel stay. Parking is complimentary but you must have your ticket stub stamped at the Front Desk every time you come & go. It is .60 mile walk (10-12 minutes) to Smeal Business Building from the Nittany Lion Inn. If you are not staying at the Nittany Lion Inn or prefer to drive to the Smeal Business Building, the East Parking Deck is closest to the Smeal Business Building.

Restaurant Suggestions

Excited to experience the delicious dining choices State College has to offer? After the Opening Reception and Ph.D. Poster Session ends at 7:30 p.m. on Wednesday or after the Closing Remarks on Thursday, you can take a look at the restaurant and bar list and follow your tingling taste buds to the establishment of your choice.

Area Attractions

If you plan on staying for a few hours after the colloquium or for the rest of the weekend, here are some places to visit around campus and town.


Please contact Steph Ironside, Department of Marketing Administrative Support Coordinator, at (814) 863-2393 or