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Faculty Achievements

Recent Achievements

Gary L. Lilien, distinguished research professor of management science and the research director of the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has been named the 2017 recipient of the Buck Weaver Award, presented by the INFORMS Society for Marketing Science (ISMS). (June 2017)

Penn State Smeal's Petersen wins Varadarajan Award. J. Andrew Petersen, associate professor of marketing in the Penn State Smeal College of Business, has been named the winner of the 2017 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. (May 2017)

Fred Hurvitz was recently promoted to Senior Instructor in Marketing to acknowledge their many years of dedicated service to the department and the students. (December 2016)

Data for "Purchase, Play, and Upgrade " Research Opportunity was awarded to Duncan Fong for his paper on 'Scalable Bayesian Inference of Dynamic Segmentation Model with Variable Selection: Analyzing Large-Scale Longitudinal Consumer Behavior Data.' (August 2016)

J. Andrew Petersen was recently made an Area Editor for the Journal of the Academy of Marketing Science (JAMS). (July 2016)

Karen Winterich has been invited to serve a 2 year appointment on the Editorial Review Board for Journal of Marketing Research. (July 2016)

In the News

Hammond uses unique skills to lead PSU Smeal marketing analytics certificate. Chelsea Hammond, who combines 10 years of industry experience with a doctorate in communication science, heads Smeal's new Graduate Certificate in Marketing Analytics and will teach the first of the program's four courses. (July 2017)

If decluttering doesn't bring you a sense of well-being, try this one minute trick. Research conducted by Karen Winterich, associate professor of marketing and Frank and Mary Jean Smeal Research Fellow, is cited in the article.The research found that people who hold on to material items for sentimental reasons are more likely to give them away if they first take a picture of them. (July 2017)

For Penn State's Winterich, research is around every corner. Penn State Smeal College of Business Associate Professor of Marketing Karen Winterich says where most people see conversation starters and curiosities, she sees potential research studies. Considering Winterich is also a Frank and Mary Smeal Research Fellow, that shouldn’t come as a surprise. (July 2017)

Taking pictures of sentimental goods may help people declutter, donate more. The cure for a cluttered home might be just a snapshot away. According to researchers, people are more likely to increase donations to second-hand nonprofit businesses if they take a picture of the item first. "We all have at least one, but, in many cases, multiple items that we hold onto — even though we no longer use them — because the items still have sentimental value," said Karen Winterich, the Frank and Mary Smeal Research Fellow and associate professor of marketing, Penn State. (June 2017)

Ask the Experts: What are the best business credit cards for a new business? - WalletHub. Fred Hurvitz, Kohl's Professor of Practice in Retail Studies, participated in a question-and-answer about the best business credit cards for a new business. (May 2017)

Ask the Experts: Bright Minds on the Best Rewards - WalletHub. Arvind Rangaswamy, Anchel Professor of Marketing, participated in a question-and-answer about various aspects of the best rewards credit cards on the market. (May 2017)

Smeal research reveals marketing can impact consumer eco-product purchasing. Research conducted by Lisa E. Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow at Smeal, and Smeal doctoral alumnus Aaron M. Garvey, assistant professor of marketing at the Gatton College of Business and Economics at the University of Kentucky, suggests that companies need to consider this interplay among green purchases when using strategic marketing to encourage environmental responsibility. (April 2017)

Penn State Smeal faculty will teach new online graduate certificate in marketing analytics. Penn State is accepting applications for a new graduate-level certificate designed to help companies leverage their marketing data to drive business success. The 12-credit graduate certificate in marketing analytics is being offered exclusively online through Penn State World Campus. The four courses will be taught by faculty from the Penn State Smeal College of Business Marketing Department, who are among the world’s leading scholars and sought-after thought leaders.

New Research from Penn State Smeal examines 'jilting effect' on consumersNew research from the Penn State Smeal College of Business, Meg Meloy, suggests that when people have an expectation of receiving a highly attractive option and then it falls through, what they possess no longer seems as satisfying as it once did. (November 2016)

 

Recent Publications

Jeffery P. Dotson, John R. Howell, Jeff D. Brazell, Thomas Otter, Peter J. Lenk, Steve MacEachern, and Greg M. Allenby's paper "A Probit Model with Structured Covariance for Similarity E↵ects and Source of Volume Calculations" as been accepted in the Journal of Marketing Research (July 2017)

Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich, and María A. Rodas's paper "Conforming Conservatives: How Salient Social Identities Can Increase Donations" has been accepted in the Journal of Consumer Psychology. (June 2017)

Karen Winterich, Rebecca Walker Reczek and Julie R. Irwin's paper "Keeping the Memory but not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition" has been accepted in the Journal of Marketing. (June 2017)

Abbey, James D. and Margaret G. Meloy (2017), "Attention by Design: Using Attention Checks to Detect Inattentive Respondents and Improve Data Quality," Journal of Operations Management, forthcoming. (June 2017)

Lisa Bolton, Saerom Lee and Karen Winterich's paper "To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures" has been accepted at the Journal of Consumer Research (JCR). (June 2017)

Garvey, Aaron, and Lisa E. Bolton (2017), “Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing versus Reinforcement is Contingent upon Environmental Consciousness,” Journal of Public Policy & Marketing, forthcoming. (March 2017)

Lisa E. Bolton and Anna S. Mattila received an Honorable Mention for the William R. Davidson Best Paper Award Journal of Retailing 2015 for their paper titled “How does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer-Seller Relationships?”. (February 2017)

Eelco Kappe's paper "Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions" has been accepted in the Journal of Marketing Research. (December 2016)

Aaron Garvey, Meg Meloy and Baba Shiv’s article “The Jilting Effect:  Antecedents, Mechanisms, and Consequences for Preference," has been accepted for publication in the Journal of Marketing Research. (October 2016)