Faculty Achievements

News and awards from the Marketing Department in Penn State

Recent Achievements

Gary L. Lilien, distinguished research professor of management science and the research director of the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has been named the 2017 recipient of the Buck Weaver Award, presented by the INFORMS Society for Marketing Science (ISMS). (June 2017)

Penn State Smeal's Petersen wins Varadarajan Award. J. Andrew Petersen, associate professor of marketing in the Penn State Smeal College of Business, has been named the winner of the 2017 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. (May 2017)

In the News

Best Business Credit Cards. Andrew Petersen, associated professor of marketing, participated in a question-and-answer about various aspects of business credit cards. (December 2017)

How to Dispute Credit Report Errors. Andrew Petersen, associate professor of marketing, participated in a question-and-answer about what most people know about disputing credit report errors. (October 2017)

Vogue Society: Penn State alumna and mother become 'Girlbosses' with fashion boutique. Though Kaitlyn didn’t join any fashion clubs while at Penn State, she credits Marketing 422: Advertising and Sales Promotion Management, one of the courses in the Penn State Smeal College of Business taught by Karen Winterich, an associate professor of marketing and a Frank and Mary Smeal Research Fellow, for giving her skills that have helped her succeed in running a business. (September 2017)

A big hurdle do-good companies face.  Have you ever wondered who collects the clothes you stuff into that donation drop box in your neighborhood? Chances are, you assumed it was a nonprofit, but that box actually may instead belong to a for-profit social venture. If you don’t know what that means, you’re not alone. Research conducted by Karen Winterich, associate professor of marketing and Frank and Mary Jean Smeal Research Fellow, is cited in the article.  (August 2017)

Hammond uses unique skills to lead PSU Smeal marketing analytics certificate. Chelsea Hammond, who combines 10 years of industry experience with a doctorate in communication science, heads Smeal's new Graduate Certificate in Marketing Analytics and will teach the first of the program's four courses. (July 2017)

If decluttering doesn't bring you a sense of well-being, try this one minute trick. Research conducted by Karen Winterich, associate professor of marketing and Frank and Mary Jean Smeal Research Fellow, is cited in the article.The research found that people who hold on to material items for sentimental reasons are more likely to give them away if they first take a picture of them. (July 2017)

For Penn State's Winterich, research is around every corner. Penn State Smeal College of Business Associate Professor of Marketing Karen Winterich says where most people see conversation starters and curiosities, she sees potential research studies. Considering Winterich is also a Frank and Mary Smeal Research Fellow, that shouldn’t come as a surprise. (July 2017)

Taking pictures of sentimental goods may help people declutter, donate more. The cure for a cluttered home might be just a snapshot away. According to researchers, people are more likely to increase donations to second-hand nonprofit businesses if they take a picture of the item first. "We all have at least one, but, in many cases, multiple items that we hold onto — even though we no longer use them — because the items still have sentimental value," said Karen Winterich, the Frank and Mary Smeal Research Fellow and associate professor of marketing, Penn State. (June 2017)

Ask the Experts: What are the best business credit cards for a new business? - WalletHub. Fred Hurvitz, Kohl's Professor of Practice in Retail Studies, participated in a question-and-answer about the best business credit cards for a new business. (May 2017)

Ask the Experts: Bright Minds on the Best Rewards - WalletHub. Arvind Rangaswamy, Anchel Professor of Marketing, participated in a question-and-answer about various aspects of the best rewards credit cards on the market. (May 2017)

Smeal research reveals marketing can impact consumer eco-product purchasing. Research conducted by Lisa E. Bolton, professor of marketing and Frank and Mary Jean Smeal Research Fellow at Smeal, and Smeal doctoral alumnus Aaron M. Garvey, assistant professor of marketing at the Gatton College of Business and Economics at the University of Kentucky, suggests that companies need to consider this interplay among green purchases when using strategic marketing to encourage environmental responsibility. (April 2017)

Recent Publications

Kim S., DeSarbo, W. S., and Fong, D. K. H.'s paper “A Hierarchical Bayesian Approach for Examining Heterogeneity in Choice Decisions” has been accepted in the Journal of Mathematical Psychology. (November 2017)

Florian Pallas, Lisa E. Bolton, and Lara Lobschat's paper "Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Price Increase" has been accepted in the Journal of Service Research. (November 2017)

Haipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng, Dongwon Lee, and Dian Wang's paper "Culture, Relationship Norm, and Dual Entitlement" as been accepted in the Journal of Consumer Research. (November 2017)

Jeffery P. Dotson, John R. Howell, Jeff D. Brazell, Thomas Otter, Peter J. Lenk, Steve MacEachern, and Greg M. Allenby's paper "A Probit Model with Structured Covariance for Similarity E↵ects and Source of Volume Calculations" as been accepted in the Journal of Marketing Research (July 2017)

Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich, and María A. Rodas's paper "Conforming Conservatives: How Salient Social Identities Can Increase Donations" has been accepted in the Journal of Consumer Psychology. (June 2017)

Karen Winterich, Rebecca Walker Reczek and Julie R. Irwin's paper "Keeping the Memory but not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition" has been accepted in the Journal of Marketing. (June 2017)

Abbey, James D. and Margaret G. Meloy (2017), "Attention by Design: Using Attention Checks to Detect Inattentive Respondents and Improve Data Quality," Journal of Operations Management, forthcoming. (June 2017)

Lisa Bolton, Saerom Lee and Karen Winterich's paper "To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures" has been accepted at the Journal of Consumer Research (JCR). (June 2017)

Garvey, Aaron, and Lisa E. Bolton (2017), “Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing versus Reinforcement is Contingent upon Environmental Consciousness,” Journal of Public Policy & Marketing, forthcoming. (March 2017)

Lisa E. Bolton and Anna S. Mattila received an Honorable Mention for the William R. Davidson Best Paper Award Journal of Retailing 2015 for their paper titled “How does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer-Seller Relationships?”. (February 2017)