Faculty Achievements

News and awards from the Marketing Department in Penn State

Recent Achievements

Gary Lilien’s paper with Arnaud De Bruyn, “A Multi-Stage Model of Word-Of-Mouth Influence”  International Journal of Research in Marketing Vol 25 no 3 Sept 2008, pp 151-163,  won the JB Steenkamp IJRM Long Term Impact award, given to the paper that has had the largest impact on the field that was published in the period from 2003 to 2008.  Since its publication, the paper has garnered nearly 900 citations (Google Scholar). (June 2018)

Karen Winterich has been promoted to Professor effective July 1, 2018. (May 2018)

Andrew Petersen received an Outstanding Area Editor Award, based on his performance in the past year for JAMS(Journal of Academy of Marketing Science). (April 2018)

The Penn State Strategic Communications released its Biannual Report (July 1 – Dec. 31, 2017) in the beginning of March and Marketing was featured in two categories: Karen Winterich was included in the “Top expert placements” category for being featured on CNBC. A faculty-written piece by Karen Winterich titled “Cherishing stuff with a photo can help you let go of it” received 53,169 reads on The Conversation and was republished in 24 news outlets including CNN and International Business Times. (March 2018)

Gary Lilien’s paper Management and Mismanagement of SME Accounts in Business-to-Business Markets with Christian Schmitz, You-Cheong Lee and Lukas Isenberg won Best Paper, Sales, Leadership and Human Resources Track, Winter AMA. (March 2018)

Meg Meloy has been elected the President for the Society for Consumer Psychology. (March 2018)

The most recent list of author productivity for 2006-2017 is out.  For the top 4 MKTG journals, Karen Winterich is ranked #33 with 12 articles; when looking at AMA journals (JM and JMR), Karen Winterich is #37 along with Gary Lilien and Andrew Petersen with 6 articles each.  The department is ranked #6 for AMA only journals and #14 overall. More details can be found at: https://www.ama.org/academics/Pages/Wharton-Kumar-Once-Again-Lead-Research-Productivity.aspx.

Gary L. Lilien, distinguished research professor of management science and the research director of the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has been named the 2017 recipient of the Buck Weaver Award, presented by the INFORMS Society for Marketing Science (ISMS). (June 2017)

In the News

In the surcharge blame game, companies tend to finish last. Companies may bear the brunt of the blame for imposing surcharges on consumers, even when an outside agency foisted those charges on the company, according to an international team of researchers. Lisa Bolton (April 2018)

Penn State expands data analytics program with option in marketing analytics. Penn State has expanded its online graduate program in data analytics with a new course of study in marketing analytics. Chelsea Hammond, clinical assistant professor and director of the program, said today’s businesses want to leverage marketing data to help them be more successful. (January 2018)

Best Business Credit Cards. Andrew Petersen, associated professor of marketing, participated in a question-and-answer about various aspects of business credit cards. (December 2017)

How to Dispute Credit Report Errors. Andrew Petersen, associate professor of marketing, participated in a question-and-answer about what most people know about disputing credit report errors. (October 2017)

Vogue Society: Penn State alumna and mother become 'Girlbosses' with fashion boutique. Though Kaitlyn didn’t join any fashion clubs while at Penn State, she credits Marketing 422: Advertising and Sales Promotion Management, one of the courses in the Penn State Smeal College of Business taught by Karen Winterich, an associate professor of marketing and a Frank and Mary Smeal Research Fellow, for giving her skills that have helped her succeed in running a business. (September 2017)

A big hurdle do-good companies face.  Have you ever wondered who collects the clothes you stuff into that donation drop box in your neighborhood? Chances are, you assumed it was a nonprofit, but that box actually may instead belong to a for-profit social venture. If you don’t know what that means, you’re not alone. Research conducted by Karen Winterich, associate professor of marketing and Frank and Mary Jean Smeal Research Fellow, is cited in the article.  (August 2017)

Hammond uses unique skills to lead PSU Smeal marketing analytics certificate. Chelsea Hammond, who combines 10 years of industry experience with a doctorate in communication science, heads Smeal's new Graduate Certificate in Marketing Analytics and will teach the first of the program's four courses. (July 2017)

If decluttering doesn't bring you a sense of well-being, try this one minute trick. Research conducted by Karen Winterich, associate professor of marketing and Frank and Mary Jean Smeal Research Fellow, is cited in the article.The research found that people who hold on to material items for sentimental reasons are more likely to give them away if they first take a picture of them. (July 2017)

For Penn State's Winterich, research is around every corner. Penn State Smeal College of Business Associate Professor of Marketing Karen Winterich says where most people see conversation starters and curiosities, she sees potential research studies. Considering Winterich is also a Frank and Mary Smeal Research Fellow, that shouldn’t come as a surprise. (July 2017)

Taking pictures of sentimental goods may help people declutter, donate more. The cure for a cluttered home might be just a snapshot away. According to researchers, people are more likely to increase donations to second-hand nonprofit businesses if they take a picture of the item first. "We all have at least one, but, in many cases, multiple items that we hold onto — even though we no longer use them — because the items still have sentimental value," said Karen Winterich, the Frank and Mary Smeal Research Fellow and associate professor of marketing, Penn State. (June 2017)

Recent Publications

"Bayesian multidimensional scaling procedure with variable selection" by L. Lin and D. K. H. Fong, has been accepted for publication in Computational Statistics and Data Analysis. (July 2018)

"When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements” by Karen Page Winterich, Manish Gangwar, and Rajdeep Grewal, has been accepted for publication at Journal of Marketing. (March 2018)

"A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models" by Amirali Kani, Wayne S. DeSarbo, and Duncan K. H. Fong, has been accepted for publication in Customer Needs and Solutions. (February 2018)

Martin Mende, Maura L. Scott and Lisa E. Bolton's paper "All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes with Customers and Contexts" has been accepted in the Journal of Service Research(January 2018)

Stephanie Liu, Anna S. Mattila and Lisa E. Bolton's paper "Selling Painful yet Pleasurable Service Offerings: An Examination of Hedonic Appeals" has been accepted in the Journal of Service Research. (January 2018)

Saerom Lee, Hans Baumgartner and Karen Winterich's paper "Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness" has been accepted for publication in the Journal of Consumer Psychology. (January 2018)

Kim S., DeSarbo, W. S., and Fong, D. K. H.'s paper “A Hierarchical Bayesian Approach for Examining Heterogeneity in Choice Decisions” has been accepted in the Journal of Mathematical Psychology. (November 2017)

Florian Pallas, Lisa E. Bolton, and Lara Lobschat's paper "Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Price Increase" has been accepted in the Journal of Service Research. (November 2017)

Haipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng, Dongwon Lee, and Dian Wang's paper "Culture, Relationship Norm, and Dual Entitlement" as been accepted in the Journal of Consumer Research. (November 2017)

Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich, and María A. Rodas's paper "Conforming Conservatives: How Salient Social Identities Can Increase Donations" has been accepted in the Journal of Consumer Psychology. (June 2017)

Karen Winterich, Rebecca Walker Reczek and Julie R. Irwin's paper "Keeping the Memory but not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition" has been accepted in the Journal of Marketing. (June 2017)

Abbey, James D. and Margaret G. Meloy, "Attention by Design: Using Attention Checks to Detect Inattentive Respondents and Improve Data Quality," Journal of Operations Management, forthcoming. (June 2017)

Lisa Bolton, Saerom Lee and Karen Winterich's paper "To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures" has been accepted at the Journal of Consumer Research (JCR). (June 2017)