An outline of research in the Marketing Department in Penn State.

Faculty members within the Smeal Marketing Department are well respected as world-class scholars, noted for their research productivity and service to the broader research community. As individuals, they are creative and hard-working, and enjoy living and working within a community and area that is family-oriented, friendly, and takes pride in the strong research support and respected traditions of its University.

The department is ranked among the top marketing departments in the world in terms of research productivity. Focusing on the core areas of consumer behavior, marketing management and strategy, and marketing models and quantitative methods, the scholarship of the department’s faculty has been recognized by leading journals and associations, such as the American Marketing Association. In addition, faculty have been the recipients of competitive grants from organizations such as the Marketing Science Institute, the National Science Foundation, The United States Department of Agriculture, and the National Endowment for Financial Education. Marketing faculty members are well represented on the editorial boards of top marketing journals and are active in many professional organizations and research conferences. 

Portrait of Hans Baumgartner.PENN STATE SMEAL VOICES
"We know that other business schools can be far more stressful and ultra-competitive. While our scholars are world-class researchers and educators, we have worked together over time to cultivate a departmental personality that is balanced, collaborative, approachable, and down-to-earth. We aspire to make this a welcoming place where great work happens."
- Hans Baumgartner, Smeal Chair Professor of Marketing

Research Centers

Smeal is home to a number of research centers and institutes, all of which work to provide opportunities for students to learn from the latest research and to enhance their education with practical experience.

Within marketing, the Institute for the Study of Business Markets (ISBM) is a global network of researchers and member firm practitioners focused on advancing the state of the art and profitability of the practice of business to business marketing.