Opportunities in Marketing

Our Approach to Education

The Penn State Smeal Marketing Department is known for being on the cutting edge of marketing thought leadership, focusing on the marketing concepts and tools that connect theory and practice. The faculty are recognized for their excellence in research and they carry this knowledge into the classroom to train the next generation of practitioners and scholars. Offering a wide range of courses and plentiful opportunities for student engagement, the Marketing major is designed to challenge students to be strategic thinkers who are nimble in an ever-changing marketplace landscape. Students develop creative, interpersonal, and analytical skills as they pursue customer-focused careers.

Marketing Graduates

At the heart of the Smeal Marketing department are its students at the undergraduate, MBA, and PhD levels. These talented individuals have gone on to pursue positions at top companies and faculty positions at leading research universities. Recent undergraduate graduates have landed positions at companies such as Amazon, Deloitte, Dick’s Sporting Goods, Google, Heinz, Home Advisor, IBM, Johnson & Johnson, JPMorgan Chase, Kohl’s, MiracleGro, PepsiCo, the Pittsburgh Pirates, Unilever, and many more. MBA graduates have gone on to work in a variety of fields including brand management at companies such as Apple, P&G, and Kimberly Clark, as well as consulting companies like Deloitte and EY. Our alumni include the pillars of the marketing world, including the Global Head of Marketing and Consumer Communication for Nestle, Chief Innovation Leader at LevLane Advertising, and many entrepreneurs such as the founder of Undertone, an advertising technology firm. Ph.D. students who have graduated from our program continue the Penn State tradition of excellence and are tenured professors at places such as Georgetown University, Notre Dame, University of Pennsylvania, and University of Texas-Austin. More recent graduates have landed jobs at universities like Texas Christian University, University of Delaware, University of Nebraska-Lincoln, and others. The Penn State spirit lives on.

Opportunities for Student Engagement

Penn State Prime

Penn State Prime gives students the opportunity to gain hands-on project management skills in advertising and brand marketing. Students participate in workshops, case competitions, and networking sessions. They may apply these skills in a spring practicum course mentored by ad agency executives and brand managers.

Digital Marketing Practicum

A new offering from the department gives the students a chance to work with Amazon Advertising on digital marketing campaigns. Those seeking more hands-on experience in digital should apply for this fall practicum course.

Jacobs Fellows

Marketing students who have a strong interest in pursuing careers in retail-related fields are encouraged to apply to become Jacobs Fellows. The Fellows program, in tribute to Melvin Jacobs, a graduate of Penn State and former Chairman and CEO of Saks Fifth Avenue, encourages students to further their interest in the retail industry. Candidates represent Smeal at the National Retail Federation’s Big Show in New York City. Students interested in applying to become Jacobs Fellows should apply when announcements are made each fall.

Marketing Research Assistants

For those seeking exposure to marketing research in action, the department offers opportunities for students to become involved in the Behavioral Lab. Not only are students encouraged to be research participants for extra course credit, but dedicated assistants help facilitate data collections and provide research support. Students interested in applying for research assistant positions should contact the Behavioral Lab Manager through the department office.

Institute for the Study of Business Markets (ISBM)

Part of a network of research centers at Smeal, the ISBM brings together scholars and practitioners from around the world to study and resolve issues related to business-tobusiness marketing. Students interested in Business Marketing are encouraged to get involved in the webinar series.


Marketing Department Opportunities Handout