Sustainable Product Development & Consumer Behavior

Firms want to incorporate sustainability into product development and consumers want to choose products and services that are sustainable. Smeal researchers investigate how firms are engaging in sustainable product development, consumer response to sustainable products and services, and changes in consumer behavior in response to sustainability messaging.

Faculty Researchers

Lisa E. Bolton
Professor of Marketing
441 Business Building
Phone Number: 814-865-4175
Email Address: leb14@psu.edu

Most Recent Publication: Luo A., Mattila A. S., Bolton L. E., "Time of Day and Sensory Complexity." Journal of Service Research, 2024

Min Ding
Professor, Department of Marketing
408 Business Building
Phone Number: 814-865-0622
Email Address: minding@psu.edu

Most Recent Publication: Ding M., Dong S., Grewal R., "Generative AI and Usage in Marketing Classroom." Customer Needs and Solutions, 2024

Sara Dommer
Assistant Professor, Department Marketing
Phone Number: 814-865-0232
Email Address: scl147@psu.edu

Most Recent Publication: Dommer S. L., "Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception." Journal of the Association of Consumer Research, vol. 10, no. 1, 2024

Meg G. Meloy
Professor of Marketing
455 Business Building
Phone Number: 814-863-0687
Email Address: mgm16@psu.edu

Most Recent Publication: Alptekinoglu A., Blank A. S., Meloy M. G., Guide V., "Can Mass Customization Slow Fast Fashion Down? The Impact on Time to Disposal and Willingness to Pay." Journal of Operations Management, vol. 69, no. 8, 2023, pp. 1320-1341

Johanna H. Slot
Associate Clinical Professor of Marketing
476 Business Building
Phone Number: 814-865-4170
Email Address: jhs33@psu.edu

Selected Publication: Slot J. H., Wuyts S., Geyskens I., "Buyer Participation in Outsourced New Product Development: The Role of Relationship Multiplexity." Journal of Operations Management, 2020

Karen Page Winterich
Gerald I. Susman Professor in Sustainability and Professor of Marketing
485 Business Building
Phone Number: 814-863-4483
Email Address: kpw2@psu.edu

Most Recent Publication: "Knowledge Gaps and Sources of Bias in Consumer Beliefs about Effective Marketplace Actions to Mitigate Climate Change." Journal of the Academy of Marketing Science, 2024

Jiro Yoshida
Professor of Business, Department of Risk Management
368 Business Building
Phone Number: 814-865-0392
Email Address: juy18@psu.edu

Most Recent Publication: Seko M., Sumita K., Yoshida J., "Underutilized Housing in an Aging Society: How Bequest Motives Affect Housing Choices." Center on Japanese Economy and Business Working Papers, vol. 384, 2024