Sustainable Product Development & Consumer Behavior

Firms want to incorporate sustainability into product development and consumers want to choose products and services that are sustainable. Smeal researchers investigate how firms are engaging in sustainable product development, consumer response to sustainable products and services, and changes in consumer behavior in response to sustainability messaging.

Faculty Researchers

  • Karen Winterich, Marketing (faculty affiliate)
  • Meg Meloy, Marketing (faculty affiliate)
  • Jiro Yoshida, Risk Management (faculty affiliate)
  • Lisa Bolton, Marketing (faculty affiliate)
  • Min Ding, Marketing
  • Johanna Slot, Marketing