Strategic Plan (2020 - 2025)


The Smeal College of Business is a leader in business education and research, we make meaningful impacts on society by:

  • Providing extraordinary education with a global perspective and real-world application
  • Producing the highest caliber research that that informs and inspires ethical, sustainable, and innovative business practices
  • Partnering with and preparing learners for lifelong success
  • Building and promoting a culture of integrity, diversity, service and sustainability


A national leader and lifelong partner, we will prepare learners with the knowledge, resources, and pathways to shape the future of business in an ever-changing world, and positively contribute to society throughout their lives.

Institutional Values

INTEGRITY: We act with integrity and honesty in accordance with the highest academic, professional, and ethical standards.

RESPECT: We respect and honor the dignity of each person, embrace civil discourse, and foster a diverse and inclusive community.

RESPONSIBILITY: We act responsibly, and we are accountable for our decisions, actions, and their consequences.

DISCOVERY: We seek and create new knowledge and understanding, and foster creativity and innovation, for the benefit of our communities, society, and the environment.

EXCELLENCE: We strive for excellence in all our endeavors as individuals, an institution, and a leader in higher education.

COMMUNITY: We work together for the betterment of our University, the communities we serve, and the world.

Optional Additional Values

LIFELONG LEARNING: We help students learn to learn, promote learning throughout life, and provide programs to help them continue to grow and develop.

FREEDOM OF INQUIRY: We promote the freedom to pursue all research to its logical conclusions and openly promote the results.

We lead in business: Education, Research, Lifelong Learning
We build: Culture, International programs, Brand