Michelle Harmon-Madsen ('89 Marketing)

Michelle Harmon-Madsen 2024 Distinguished Achievement Award

Portrait of Michelle Harmon-Madsen.2024 Distinguished Achievement Award

As Chief Marketing Officer at SponsorUnited, Michelle Harmon-Madsen is responsible for creating and accelerating the company’s marketing strategy and building its brand equity. She leads all marketing functions, including brand marketing, content marketing, demand generation, marketing research and insights, and public relations.

For more than 25 years, she has led marketing and business transformation at industry-leading companies, where she was known for launching and building customer-centric businesses and new revenue streams.

Michelle joined SponsorUnited after most recently serving as Chief Marketing Officer at AccuWeather. Her other former roles include Executive Vice President, Marketing for ShopperX Lab; Senior Vice President, Brand Partnerships for FreshDirect; and Vice President of Branded Entertainment for 19 Entertainment, where she led sponsorships for American Idol and So You Think You Can Dance.

She also serves as co-chair of the Executive Achievement Committee at She Runs It, an organization dedicated to paving the way for more women to lead in marketing, media, and tech. A proud alumna of The Pennsylvania State University, Michelle has served on the Board of the Alumni Council, Smeal College of Business, and Lion’s Paw Alumni Society.