Bailey J. Loggia (’17 Marketing)

2025 Outstanding Young Professional Award

Bailey currently resides in New York City and works as a Client Experience & Leadership Director at Assembly Global on the LVMH Luxury Fashion & Beauty Account. She currently works across 12 brands within the portfolio, including Louis Vuitton, Christian Dior, and Givenchy. Her team specializes in both performance and branding strategy within digital marketing channels, inclusive of social media, search, and CRM strategy. She’s helped expand this client roster by two new brands in the past two years that she has worked for Assembly and loves the pitching component of her job almost as much as the core marketing component.

Before her most recent three-year stint working on Fashion & Lux Beauty accounts across LVMH and Estée Lauder, she also worked across Financial and Health & Wellness Fortune 500 Clients at the start of her career. Her motto back then was “If I can market taxes and weight loss, I think I might be able to sell anything!” With that sentiment, she encourages others to never put themselves in a box. You can always reinvent yourself & pivot to land where you want to be. She anticipates a few more pivots of her own.

Outside of work, Bailey is passionate about her contribution back to the hybrid marketing organization and 400 level course within Smeal that she founded in 2015, Penn State Prime. She has now been the Agency Side subject matter expert and mentor for the past three years, working as an adjunct professor alongside Professor Jennifer Coupland; her longtime mentor, favorite professor, and friend.