Simple and Powerful: The Process of Branding Your Business and You

Richard Kozak ('78 Marketing) is the Brand Architect & Marketing Strategist at RichBrands. He has 40 years of experience in marketing and global brand consulting. Today, he is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. Rich's business experience has focused on business development, strategic brand consulting, target market penetration and research. He has counseled clients in hundreds of industries, from business services to entertainment, and from manufacturing to the healing arts. Rich also has created and worked with charities that provide personal empowerment for teens.

Rich will show you how to guide your brand to become what it must become to make its Impact. You learn how the consistent use of language and the effective transfer of energy are two mandatory prerequisites to accelerate Internet presence and business growth. Learn the power of focused, impact-driven definition and language crafting. This strategic, front-end, top-down work produces a Content Creation Roadmap that keeps your brand on track every time it communicates through all aspects of marketing. Your business is never too small or too old to define The Brand YOU Will Become. It will focus your growth and accelerate your impact. 

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