Future Trends in Digital Marketing

Smeal Lifelong Learning Webinar
  • What Front Page Alumni
  • When Feb 10, 2016 from 12:00 PM to 01:00 PM (US/Eastern / UTC-494)
  • Where Online/Adobe Connect
  • Attendees Alumni, Students, Faculty, Staff and Friends
  • Add event to calendar iCal

Interviewer: Karla Trotman, '98 Business Logistics, is a 3rd generation entrepreneur and Executive Vice President of Electro Soft, Inc. She started online store, BellyButtonBoutique.com WHILE working full-time seven years ago. Currently, Karla is also in the process of taking over her family's 29-year old electronics manufacturing firm, Electro Soft, Inc. She received her MBA from Drexel University where she met Erik who presented to her cohort.

Interviewee: Erik Harbison, '93 Advertising, is Chief Marketing Officer of AWeber Communications, Inc., based just outside of Philadelphia in Chalfont. He has over 20-years of experience in providing advertising and marketing solutions for retail, sports/entertainment, financial, travel and food/beverage industries.

Digital marketing is a major force that enables brands to connect with and convert customers. Learn about future trends in digital marketing as well as actionable tips and suggestions on what businesses can do to promote their brand on social media.

Join Penn State alum, Erik Harbison, and Smeal alum, Karla Trotman, as they delve into the evolving trends and provide actionable tips to future proof your digital marketing efforts.

Let Karla and Erik know you are coming by clicking this tweetable comment: I am excited to hear what @karlatrotman and @erikharbison have to say about the current trends in digital marketing! #SmealDigital #PSU #Smeal