Educational Experience

Key features of the educational experience in the Penn State Smeal Graduate Certificate in Marketing Analytics Program.

The four courses in the Penn State Smeal College of Business Graduate Certificate in Marketing Analytics have been designed and sequenced to provide a broad understanding of the analytical principles and practices modern marketers need. Other key features of the program include:

  • Industry Focus: Course content is taught from an applied approach, designed to prepare students to immediately and effectively put their knowledge into action.
  • Rapid ROI: Online graduate certificate programs offered via Penn State’s World Campus, a sophisticated distance education platform, allow students to gain fundamental knowledge at a rapid pace. Earn the Graduate Certificate in Marketing Analytics in nine months.
  • MBA Foundation: Completion of the certificate may additionally satisfy certain degree requirements of the Smeal-led Penn State Online MBA Program.
  • Faculty Excellence: Faculty in the Smeal Department of Marketing are accomplished industry experts, educators and leading researchers, ranking among the top 25 globally for academic excellence.
  • Online Education Experience: Penn State began delivering online courses in the late 1990s and now offers more than 125 accredited programs as a globally recognized leader in online education.