Marketing Analytics

Information on the online Marketing Analytics programs offered by the Penn State Smeal College of Business in partnership with Penn State World Campus.

 

Master's in Marketing Analytics and Insights

The 30-credit Master's in Marketing Analytics and Insights Program(MMAI) will provide you with theoretical foundations, analytical tools, and critical thinking skills to efficiently apply data to make strategic marketing decisions. You will be challenged to use real data sets to solve critical marketing challenges in the areas of customer acquisition and retention, brand management, digital marketing communication, market evaluation, and customer experience management.

This program, offered online through Penn State World Campus in partnership with the internationally ranked Smeal College of Business, can help you build a contemporary skillset to advance your career in data-driven marketing applications. 


Master of Professional Studies in Data Analytics - Marketing Analytics Option

The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance.


Graduate Certificate in Marketing Analytics

The Penn State Smeal College of Business online Graduate Certificate in Marketing Analytics is aimed at providing students the core marketing analytics knowledge needed to influence marketing strategy and decision-making in today’s data-driven business environment. Offered in partnership with Penn State World Campus, the program will convey how marketing analytics are conducted, meaningfully communicated, and strategically applied within organizations.