Graduate Certificate in Marketing Analytics

Information on the online Graduate Certificate in Marketing Analytics offered by the Penn State Smeal College of Business in partnership with Penn State World Campus.

The Penn State Smeal College of Business online Graduate Certificate in Marketing Analytics is aimed at providing students the core marketing analytics knowledge needed to influence marketing strategy and decision-making in today’s data-driven business environment. Offered in partnership with Penn State World Campus, the program will convey how marketing analytics are conducted, meaningfully communicated, and strategically applied within organizations.

Learn More and Apply: Visit Penn State World Campus for more on the online Graduate Certificate in Marketing Analytics.

Program Format

Each of the four courses that are part of the Graduate Certificate in Marketing Analytics is delivered online in partnership with Penn State World Campus. Online offerings from Penn State and Smeal allow you to continue your full-time employment and advance in your career as you build your skills.

Curriculum

The 12-credit, online program is focused on building core knowledge of key functions in the field of marketing analytics. The curriculum is geared towards early career marketers and mid-career market researchers. It's ideally suited for students interested in developing a toolkit of analytics to address fundamental marketing challenges, especially in the following areas:

  • Customer acquisition and retention
  • Brand management
  • Digital marketing communication
  • Market evaluation
  • Customer experience

Admission Requirements

To apply to the Smeal Graduate Certificate in Marketing Analytics, a student must hold baccalaureate degree from a regionally accredited U.S. institution or a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor’s degree from a regionally accredited U.S. institution.

Consider Stepping Up to an MBA
If you are looking for a broader course of study to supplement your Graduate Certificate in Marketing Analytics, consider the Penn State Online MBA Program. Core coursework covers the foundations of critical business areas including, supply chain management, accounting, corporate innovation and entrepreneurship, team performance, and ethics. Should you apply to the Penn State Online MBA and are accepted, your electives from your certificate may count toward the program's 9-credit concentration requirement.