Center for Supply Chain Research™ Professionals on 3-D Virtual Technologies

John Coyle, Professor Emeritus, Logistics and Supply Chain Management; Steve Tracey, Executive Director of the Center for Supply Chain Research™; and Kusumal Ruamsook, Research Associate of the Center for Supply Chain Research™, all at Penn State were recently published through Supply Chain Brain on 3-D Virtual Technologies.

John Coyle, Professor Emeritus, Logistics and Supply Chain Management; Steve Tracey, Executive Director of the Center for Supply Chain Research™; and Kusumal Ruamsook, Research Associate of the Center for Supply Chain Research™, all at Penn State were recently published through Supply Chain Brain on 3-D Virtual Technologies.

Through their research and experience, the three believe that 3D virtual prototyping (VP), already commonly used in hardline industries (furniture and automotive), is expanding and becoming increasingly popular among the apparel industry as well. The existing VP can be used in: 3D fit/drape, fabric, texture, and stitching lines simulation. For the future, they believe that VP technologies will expand to include: 3D computer aid design, virtual reality and augmented reality as well.

As quoted in the article, they believe there are three transformative features of VP-enabled new product development models. Those three are: linear sequential to adaptive concurrent process, product-centric to customer-centric innovation, and knowledge sharing to collective knowledge building. Coyle, Tracey and Ruamsook all say that the future of the 3-D VP industry will extend beyond traditional new product development and will stretch as far to include the whole product lifecycle, creating a more intimate retail experience for consumers both instore and online.

To read the full article, please click here.