Guest Speaker Series

An important component of the Center for Sports Business & Research is forming alliance with sports industry leaders including through an on-campus speaker series. These guest presentations allow students, faculty and staff to interact with industry leaders as well as helping build relationships between the Center and the sports industry.

Previous Guest Speakers

Jim Delaney
Commissioner of the Big Ten, “How the Big 10 Challenged Big Media. And Won.”

Tom Sharbaugh
Long-time Anheuser Busch vice president of brand management and marketing consultant, “Building a Consumer Products Brand Through Sports and the Birth of the Bud Light Brand.”

Tom Stevens
VP of Learfield Sports (sports media rights holder for 30 universities including Penn State), “Marketing of Sports Media and the Case for Sales Leadership Skills.”

JP Lespinasse
NBA Marketing Director, “Creating and Marketing a New Developmental League within the NBA.”

Brian Chiera
Pittsburgh Pirates Marketing Director, "Creating a New Generation of Pirates Fans."

Pat Fagan
Learfield Sports/Penn State Sports Properties General Manager, "Activating and Leveraging Sports Sponsorship Packages."

Brian Lafemina
VP Club Business Development, NFL

Dan Margulis
ESPN Director, "Programming and Marketing ESPNU to College Students"

Ed Weber
SVP vice president and chief financial officer, Major League Baseball Advanced Media, “Marketing of On-line Content and Services to 'Out of Market' College Student Fans of Major League Baseball.”

David Peart
EVP of Marketing, Pittsburgh Penguins, "Using Technology and Social Media to Build Fan Interest"

Dr. David Joyner
Former Penn State Athletics Director

Tim McGhee
SVP, IMG Consulting

Dr. Wayne S. DeSarbo
Executive Director, CSB&R

Mike Stevens
SVP, PGA Champions Tour

Jay Paterno
Former PSU Football Assistant Coach

Ken Hershman
President, HBO Sports

Lisa Baird
CMO, US Olympic Committee

Chuck Greenberg
Chairman and Founder, Greenberg Sports Group

Leonard Bonacci
VP, Event Operations and Event Services, Philadelphia Eagles

Ben Milsom
Director of Sales, Tampa Bay Buccaneers

Richard Wolfe
Professor and Francis G. Winspear Fellow of Business Strategy, University of Victoria

Mike Tannenbaum
Former GM, New York Jets

Dean Jordan
Managing Executive of Global Sports Media Rights, Wasserman Media Group

Brad Sexton
National Sales Director, IMG/Learfield Ticket Solutions

Rich Pacini
Executive Director, Marketing, AT&T  

All sessions of the Speaker Series are open to Penn State students, faculty, staff, and the general public.