Master of Professional Studies in Corporate Innovation and Entrepreneurship

An overview of the Penn State Smeal College of Business Master of Professional Studies in Corporate Innovation and Entrepreneurship (CIENT) program, offered in partnership with Penn State World Campus.

To remain relevant, bolster competitive advantage in today’s economy, and capitalize on opportunities presented by swift technological and market change, nearly every company must seek to enhance its entrepreneurial capabilities and innovativeness. The Penn State Master of Professional Studies in Corporate Innovation and Entrepreneurship (CIENT), offered online by Penn State World Campus and the internationally ranked Penn State Smeal College of Business, can help you work at the forefront of change. The program is designed for STEM (science, technology, and math) and business professionals seeking a solid foundation in corporate innovation and entrepreneurship.

This 33-credit online master’s degree is a highly customizable interdisciplinary program that allows you to earn graduate certificates while pursuing your master’s degree online. It will provide you with the business, leadership, innovation, and entrepreneurial skills and knowledge needed to effectively develop groundbreaking products and services and manage high-performance organizations and teams.

Program Design

This 33-credit program is structured into four distinct areas:

  1. Core curriculum
  2. Primary concentration
  3. Secondary concentration
  4. Final capstone course

Depending on course availability, you can complete the program in as little as five semesters of study, or spread out the courses to suit your personal responsibilities and work commitments.

As a student taking courses online though Penn State World Campus, you can schedule courses in order to complete the program at your own pace. Your courses are primarily asynchronous — meaning you are not required to attend online classes at a specific time. Most courses, however, will include a voluntary synchronous component to allow you the opportunity to interact with professors and peers virtually weekly or bi-weekly. Your education will blend self-study with peer-to-peer interaction over an online learning network. You'll complete weekly assignments, readings, discussions, and occasional group work, as well as exams and other activities designed to enhance your learning outcomes, all at times that are most convenient for you.

Core Curriculum (12 credits)*

Prescribed Courses
Title Abbreviation Description

Credits

Corporate Innovation and Entrepreneurship MBADM 531 Understanding, exploring, and applying innovation-related concepts, principles, and practices to corporate environments involved with new venture creation and other contexts. 3 credits
Business Modeling and New Venture Creation ENTR 502 Focuses on the process of launching a new venture, in a corporate setting or as a new start-up, including identifying a problem or market opportunity, developing business models, forming a team, financing, analyzing markets, assessing the competitive environment, and planning to acquire leadership talent. 3 credits
Emerging Trends, Technology, and Corporate Innovation ENTR 810 Surveys emerging trends and disruptors in technology and industry that create new markets and influence decision making, product development, business models, and business practices associated with innovation.  3 credits
Corporate Innovation Strategies and Entrepreneurial Methods ENTR 820 Explores the methods used to foster innovation and entrepreneurship in a corporate setting, with a special emphasis on how organizations foster creativity, innovation, and new venture creation. 3 credits
Strategic Leading and Identity BA 888 Emphasizes identity issues that are critical to understanding individual and collective processes in organizational life. 3 credits

*Upon request, a CIENT certificate of achievement will be awarded to students who complete MBADM 531, ENTR 502, ENTR 810, and 820, and submit a graduate certificate application.

Primary Concentration (9 credits)

Students in the CIENT program have the flexibility to choose 9 credits from one of the following curricular concentrations.

Business Management Foundations

Elective courses for those who aspire to a more business-facing role. Select three courses.

Title Abbreviation Description Credits
Managing and Leading People in Organizations MBADM 816 Overview of human behavior in organizations, and implications for managing and leading individuals, teams, and organizations. 3 credits
Global Strategic Management MBADM 571 Integrating multiple functional business areas to resolve global business problems and improve organizational performance. 3 credits
Financial Management MBADM 820 Application of techniques available to aid managers in sound financial decision making. 3 credits
Financial Accounting MBADM 811 Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public. 3 credits

Engineering Innovation Foundations

Elective courses for those who aspire to a more technical leadership role. Take all three courses.

Title Abbreviation Description Credits
Engineering Leadership for Corporate Innovation ENGR 501 Traditional and contemporary leadership theory is analyzed to determine effective strategies for leading projects and innovation within an engineering context. 3 credits
Engineering Across Cultures and Nations ENGR 802 Explores cultural differences and impact on business practices and team dynamics working on virtual project teams with global partner universities. 3 credits
Engineering Product Innovation ENGR 804 Develop competencies for leading new product/process development or participating in corporate spin-outs using entrepreneurial skills within a corporation. 3 credits

Secondary Concentration (9 credits) 

Select a single 9-credit concentration from the list below. This phase will allow you to drill down into a specialty area to consider how the principles of corporate innovation may be applied. Completion of a secondary concentration may lead to an additional certificate of achievement. Some graduate certificates will require you to take an extra course outside of the 33 credits needed for the MPS Degree.

Supply Chain Management Concentration (9 credits)
Title Abbreviation Description Credits
Required      
Supply Chain Management SCM 800 Introduction to the strategic framework, issues, and methods for integrating supply and demand management within and across companies. 4 credits
Select three courses:      
Supply Chain Performance Metrics and Financial Analysis SCM 801 Performance metrics used in supply chain management, both within the enterprise and across the extended enterprise. 1 credit
Demand Fulfillment SCM 812 This course covers the forecasting and inventory management activities involved in the fulfillment of demand for finished goods. 2 credits
Supply Management SCM 822 An overview of the strategic role that supply management has in effective supply, demand, and value chain operations. 2 credits
Manufacturing and Service Operations Planning SCM 842 Planning strategies for managing manufacturing and service operations within supply chains. 2 credits
Accounting Concentration (9 credits)*
Title Abbreviation Description Credits
Financial Accounting MBADM 811 Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public. 3 credits
Taxation ACCTG 812 Introduction to U.S. federal income tax, covering the basics of taxation of individuals, corporations, flow-through entities and property transactions.

Prerequisite: MBADM 811
3 credits
Auditing ACCTG 813

Principles of the risk-based approach to the audit of financial statements, with special focus on financial information systems.

Prerequisite: MBADM 811

3 credits
Managerial Accounting ACCTG 814

Examination of the internal organizational accounting procedures that establish accountability within organizations. 

Prerequisite: MBADM 811
3 credits

*If MBDM 811 is completed in the primary concentration, ACCTG 812, 813, & 814 must be completed for the secondary concentration.

Marketing Analytics Concentration (9 credits)
Title Abbreviation Description Credits

Driving Business Success with Marketing Analytics

MKTG 811 Principles of applied marketing analytics, including marketing data sources, data quality, software, and fundamentals of statistics. Special focus on translating data into meaningful business insights and strategy. 3 credits

Evaluating Marketing Communications in the Digital World

MKTG 812 Introduction to data analytics for evaluating digital marketing communication, including assessment of mobile, website, and online shopper experiences; evaluation of digital campaigns, social media monitoring, and media mix modeling. 3 credits

Data-Driven Customer Acquisition and Retention

MKTG 813

Examination of data analytics to strategically drive targeting, acquiring, developing relationships with, and retaining customers.

Prerequisite: MKTG 811
3 credits

Analytics for Brand Management and Customer Experience

MKTG 814

Review of analytics addressing key marketing challenges, including brand positioning and differentiation, pricing and product strategy, brand equity, and customer satisfaction.

Prerequisite: MKTG 811
3 credits
Business Analytics Concentration (9 credits)
Title Abbreviation Description Credits
Business Strategies of Data Analytics BAN 530 Data analytics problem-solving strategies applied to a real-world business context. 3 credits
Marketing Analytics BAN 540

Systematic and analytical approaches to marketing decision making within modern day enterprises.

Prerequisite: STAT 500* and BAN 530

3 credits
Prescriptive Analytics BAN 550 Development of methods for prescriptive analytics with a focus on business supply side decisions and risk mitigation.

Prerequisite: BAN 540
3 credits

*STAT 500 prerequisite may be waived if student has had previous statistical course work.

Engineering Innovation Foundations Concentration (9 credits)*
Title Abbreviation Description Credits
Engineering Leadership for Corporate Innovation ENGR 501 Traditional and contemporary leadership theory is analyzed to determine effective strategies for leading projects and innovation within an engineering context. 3 credits
Engineering Across Cultures and Nations ENGR 802 Explores cultural differences and impact on business practices and team dynamics working on virtual project teams with global partner universities. 3 credits
Engineering Product Innovation ENGR 804 Develop competencies for leading new product/process development or participating in corporate spin-outs using entrepreneurial skills within a corporation. 3 credits

*This concentration is available only to those students who did not take these elective courses earlier in the program.

Culminating Capstone Course (3 credits)

Students in the CIENT program are required to take Entrepreneurial Business Planning and Strategy Execution (ENTR 830), a 3-credit course designed to help them synthesize and apply their past learning while exploring the integration and alignment of innovation and organization in a real-world setting.

Prerequisites:  ENTR 502, 810, & 820