This Issue

Welcome to the Smeal Zine!

Here's the latest issue of SMEAL Zine, a monthly electronic magazine designed to keep alumni and friends in touch with the latest news and information from Penn State's Smeal College of Business and its nationally ranked programs and world-renowned research centers.
 

Cocoziellos’ Pledge Supports Building Construction

Sharon and Peter J. Cocoziello (’73) have pledged $1 million to support construction on Smeal’s new building, which is one year from completion. The Peter and Sharon Cocoziello Real Estate Suite and the Peter and Sharon Cocoziello Real Estate Lectureship will be named in recognition of the couple’s generosity. Read more about the Cocoziellos and their gift at http://www.smeal.psu.edu/news/releases/jul04/cocozeil.html. You can track the construction progress via our live Web cams at http://www.smeal.psu.edu/building/webcams/index.html.

Penn State Executive Forum Offers Expert Perspectives On Growth

Leading experts on corporate growth from Smeal and Penn State will share their expertise with senior executives from across the mid-Atlantic region during the “Penn State Executive Forum: Perspectives for Growth in Today’s Economy,” an event sponsored by Penn State Executive Programs on Sept. 1. Enquire about registration and read about the presenters at http://www.smeal.psu.edu/news/releases/jul04/achgrow.html.

Study: Manufacturing Competitiveness Lies In Exporting

Smaller U.S. manufacturers can help offset the economic impact of overseas competition by focusing on becoming more efficient product exporters according to one of several studies recently conducted by researchers at Smeal and Penn State with a grant from the National Institute of Standards and Technology. Read more about the research findings at http://www.smeal.psu.edu/news/releases/jul04/nist.html.

Stevens Appointed Smeal Undergraduate Program Associate Dean

Professor of Management John “Jack” Stevens will assume the role of associate dean for undergraduate programs at the college in August. He will replace David Christy, who has accepted appointment as dean of the Orfalea College of Business at California Polytechnic State University. Read more about the accomplishments of Stevens and Christy and the leadership change at http://www.smeal.psu.edu/news/releases/jul04/newdean.html.

Farrell Center Director Appointed To IMC Board

Tony Warren, director of Smeal’s Farrell Center for Corporate Innovation and Entrepreneurship, has been named to the board of directors of the Industrial Modernization Center (IMC), an organization focused on enhancing the competitive performance of Central Pennsylvania’s small and mid-sized manufacturers. Read more about Warren and his appointment at http://www.smeal.psu.edu/news/releases/jul04/warren.html.

Marketing Professor Wins Research Excellence Award

At the American Marketing Association Summer Educators’ Conference in Boston, Professor of Marketing Hans Baumgartner will receive the 2004 Excellence in Research Award for his co-authored paper entitled “Assessing Measurement Invariance in Cross-National Consumer Research.” The award recognizes researchers who significantly influence the direction of global marketing. Read more about Baumgartner and his research at http://www.smeal.psu.edu/news/releases/jul04/amaexcel.html.

New Smeal Program Orients Parents To College Life

Summer orientation for first-year Smeal students has been expanded to fully engage parents to learn about important changes they will face during the next four years, from dealing with the independent thinker who comes home at winter break to understanding the restrictions of the Family Educational Rights and Privacy Act. Read more about the new program at http://www.smeal.psu.edu/news/releases/jul04/parents.html.

Reminder: Annual ISBM Members’ Meeting Targets Marketing & Sales

Smeal’s Institute for the Study of Business Markets will address how to leverage the marketing and sales functions as a way for organizations to achieve greater competitive advantage. Influential author Fred Wiersema will give the keynote address during the opening day of the Aug. 26-27 event at University Park, with scheduled presentations from numerous other leading thinkers in the field. Read more about the Members' Meeting at http://www.smeal.psu.edu/news/releases/jun04/isbmmeet.html.

Media Round-Up

Members of the Smeal College faculty are contacted regularly by the world’s news media. In July, faculty members were featured in media outlets such as The Associated Press, USA Today, Fast Company, and The Seattle Post-Intelligencer. Please visit http://www.smeal.psu.edu/news/innews/index.html to see a summary of these stories.

Dean Judy Olian’s twice-monthly newspaper column, which appears in the Centre Daily Times and Pittsburgh Post-Gazette, and is syndicated by Scripps Howard News Service and Knight-Ridder, can be accessed at http://www.smeal.psu.edu/news/dean/index.html.

Programs and Events

Penn State Executive Programs is currently accepting reservations for its upcoming programs. Please visit http://www.smeal.psu.edu/psep/date.html for more information or click the link below for some of the specific programs being offered in 2004.

September 12-17	Leading with Impact: Linking People, Strategy, and Results http://www.smeal.psu.edu/psep/lwi.html
September 19-24	Designing & Leading Competitive Supply Chains http://www.smeal.psu.edu/psep/dlsc.html
September 27-October 1	The Emerging Enterprise Technology Strategist: Leveraging IT for Organizational Success http://www.smeal.psu.edu/psep/eets.html
October 17-22, November 15-19	Executive Management Program http://www.smeal.psu.edu/psep/emp.html
October 18-21	Managing Effective Supply Chains: Achieving Supply Chain Transformation http://www.smeal.psu.edu/psep/mesc3.html
October 24-29	Developing Managerial Effectiveness http://www.smeal.psu.edu/psep/dme.html

Class Notes

For information on your classmates and other Smeal alumni, visit Class Notes at http://www.smeal.psu.edu/alumni/classnotes.html. You can receive regular updates on events by completing the "Alumni Information Form" found online at http://java.smeal.psu.edu/jsp/alumni/info.jsp.

New Address?

Change your address, phone and other information at http://www.alumni.psu.edu/membership/address/default.htm.

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