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March 2006 Leading Manufacturers Gather At Smeal To Share Best Practices Smeal, IST, Gartner Collaborate For Business-Technology Program Smeal Accounting Expert: Enron Defense Has A Chance Smeal Professors Weigh In On UAE-U.S. Ports Controversy Study: Consumers Distort Information To Support Their Preferences Smeal Alumnus Chronicles Final Days Of His Life Goldberg To Receive Public-Interest Marketing Award MBA Students To Hold THON Benefit Auction Student Business Groups Top Fund-Raisers At THON Smeal Events In Philadelphia To Address Risk Management General Links: - Latest News |
Welcome to the Smeal Zine!
Here's the latest issue of SMEAL Zine, a monthly electronic magazine designed to keep alumni and friends in touch with the latest news and information from Penn State's Smeal College of Business and its nationally ranked programs and world-renowned research centers.
Smeal Events In Philadelphia To Address Risk Management Smeal's Board of Visitors will host two events on April 6 in Philadelphia featuring top Smeal faculty and alumni sharing their insights on managing corporate risk. An executive forum will begin at 1 p.m. at The Westin Philadelphia with Smeal faculty members Keith Crocker, Raghu Garud, and J. Edward Ketz. The forum will be followed by a reception and a panel discussion featuring Joan Amble, executive vice president and corporate comptroller, American Express Co.; Carl Berquist, executive vice president, Marriott International, Inc.; J. David Rogers, CEO, J.D. Capital Management LLC; and Lizabeth Zlatkus, executive vice president and CFO, Hartford Life, Inc. For more details and registration information, visit http://www.smeal.psu.edu/philadelphia/. Student Business Groups Top Fund-Raisers At THON Two student organizations associated with Smeal topped the list of independent-organization fund-raisers at this year's Penn State IFC/Panhellenic Dance Marathon (THON). Phi Gamma Nu raised more than $61,000, giving the co-ed national business fraternity the highest fund-raising total among independent organizations for the 16th straight year. Women in Business, a professional development organization of about 150 female Smeal students, came in second place, raising more than $56,000. Additionally, of the nearly 700 students who danced in this year's THON, more than 130—or about 20 percent—were Smeal students. For more information, visit http://www.smeal.psu.edu/news/releases/ MBA Students To Hold THON Benefit Auction Smeal MBA students will hold the third annual MBA Auction to Benefit THON at 7:30 p.m. on March 23 in the atrium of the Business Building. Auction items include works by local artists, autographed Penn State football memorabilia, golf passes, and certificates good for dinner, winery tours, and sky diving, among others. Last year's auction raised more than $13,000 for THON, with all proceeds benefiting The Four Diamonds Fund, a charity fighting childhood cancer at the Penn State Children's Hospital in Hershey, Pa. Tickets are $5 in advance and $10 at the door. For more information, contact Leslie Krell at ljk173@psu.edu. Goldberg To Receive Public-Interest Marketing Award Marvin Goldberg, chair of Smeal's Department of Marketing, has been selected as the first recipient of the "Richard Pollay Prize for Intellectual Excellence in the Study of Marketing in the Public Interest" from the Sauder School of Business at the University of British Columbia. The award is named for Sauder professor Richard Pollay to honor his varied contributions as a scholar, teacher, and advocate in the areas of marketing and advertising in the public interest. Goldberg was chosen for his career of accomplishments in researching the effects of marketing on society. For more on the honor, visit http://www.smeal.psu.edu/news/releases/feb06/goldberg.html. Smeal Alumnus Chronicles Final Days Of His Life A new book by Eugene O'Kelly, former CEO of KPMG and 1972 Smeal alumnus, details the last 100 days of his life, from the time he was diagnosed with terminal brain cancer in the spring of 2005 until his death on Sept. 10. In Chasing Daylight: How My Forthcoming Death Transformed My Life, co-written with his wife, Corinne O'Kelly, and author Andrew Postman, O'Kelly confronts his fate with same ethic that led him to success in business. For more information, visit http://www.smeal.psu.edu/news/releases/feb06/okelly.html. Study: Consumers Distort Information To Support Their Preferences A new report co-authored by Margaret Meloy, assistant professor of marketing at Smeal, finds that the order in which people receive information about two similar products has a strong influence on their evaluation of those products. According to the report, which appears in the March 2006 issue of the Journal of Consumer Research, consumers are very likely to positively support a product brand that first appears to show superiority in its category. Consumers may even choose an inferior product if the earliest information they receive about it is positive. For more on the findings, visit http://www.smeal.psu.edu/news/releases/feb06/meloy.html. Smeal Professors Weigh In On UAE-U.S. Ports Controversy Two Smeal professors recently weighed in on the controversy surrounding the decision to allow a United Arab Emirates company to take over operations of six U.S. shipping ports. John Spychalski, professor of supply chain management and editor of Transportation Journal, warns that politicking is likely to interfere with the ultimate decision. Terrence Guay, clinical assistant professor of international business, remarks that, should the deal go through, the United Arab Emirates will not be the only foreign company to operate in the United States. For their complete analysis, visit http://www.smeal.psu.edu/news/releases/feb06/uaeports.html. Smeal Accounting Expert: Enron Defense Has A Chance The trial of former Enron executives Kenneth Lay and Jeffrey Skilling, charged with nearly 40 counts of conspiracy and fraud, started last month in Houston. J. Edward Ketz, associate professor of accounting at Smeal, warns that, "with the announced strategy of Skilling's lawyer, Daniel Petrocelli, there is a chance that a jury will find Skilling not guilty." Ketz adds that he hopes "the prosecutors are able expose the untruths in the strategy and convince the jury. The investing public's pocketbooks need them to do just that." For more comment, visit http://www.smeal.psu.edu/news/releases/feb06/enron.html. Smeal, IST, Gartner Collaborate For Business-Technology Program Smeal's Penn State Executive Programs is partnering with Gartner and Penn State's College of Information Sciences and Technology (IST) to host an executive education program designed to assist information technology executives and senior managers in creating and maintaining an IT infrastructure that better serves enterprise-wide business needs. Business-technology experts from Gartner will join Penn State faculty members for the five-day program, "The Enterprise Technology Strategist: Aligning IT & Business Strategies," to be held April 3-7 on Penn State's University Park campus. For more details and registration information, visit http://www.smeal.psu.edu/psep/eets.html. Leading Manufacturers Gather At Smeal To Share Best Practices The 59th meeting of the Advanced Manufacturing Forum will convene next month at Penn State with representatives from Bridgestone Firestone, Dana Corporation, EGS Electrical Group, and General Cable offering insight into their companies' experiences streamlining production and office processes. The forum, which is sponsored by Smeal's Center for the Management of Technological and Organizational Change, begins on the evening of March 30 at The Penn Stater Conference Center Hotel with a reception and orientation. For more details and registration information, visit http://www.smeal.psu.edu/cmtoc/forum59.html. Members of the Smeal College faculty are contacted regularly by the world's news media. In February, faculty members were featured in media outlets such as the Wall Street Journal, the New Yorker, SmartMoney, and the Associated Press. For a more complete list, please visit http://www.smeal.psu.edu/news/innews/index.html. Programs and Events Penn State Executive Programs is currently accepting reservations for its upcoming programs. Please visit http://www.smeal.psu.edu/psep/date.html for more information or click the links below for some of the specific programs being offered.
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