This Issue

Media Round-Up
Tune In: Next Episode Of ‘About Business’ Airs Feb. 3
Penn State Executive Programs Unveils New Management Program
Financial Times Again Ranks Smeal MBA Program Among Top 50
Society For Consumer Psychology To Honor Two Smeal Marketing Faculty
ISBM To Co-Host Annual B-to-B Marketing Conference In Atlanta
Management Professor Joins Business Roundtable For Corporate Ethics
Smeal Alumnus Supports Trustee Scholarship Program With $50K Gift
CEOs With COOs Under Perform According To Management Professor’s Study

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Building on 50 Years


Welcome to the Smeal Zine!

Here's the latest issue of SMEAL Zine, a monthly electronic magazine designed to keep alumni and friends in touch with the latest news and information from Penn State's Smeal College of Business and its nationally ranked programs and world-renowned research centers.
 

  February, 2004
 

CEOs With COOs Under Perform According To Management Professor’s Study

Companies that rely on both a chief executive officer and chief operating officer for organizational leadership substantially under perform those with only a CEO at the helm according to a new study co-authored by Donald C. Hambrick, Smeal Chaired Professor of Management. Read more about the study, and the explanation of the results, at http://www.smeal.psu.edu/news/releases/jan04/ceos.html.

 
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Smeal Alumnus Supports Trustee Scholarship Program With $50K Gift

With a recent gift of $50,000, Penn State alumnus Donald Mielke and his wife, Carol, have helped the Smeal College exceed $1.7 million in new endowments as part of the University’s Trustee Scholarship Program. The Mielke gift will be used to establish the “Don and Carol Mielke Trustee Scholarship,” which will provide assistance to undergraduate students with financial need who are enrolled or planning to enroll in the Smeal College. Read more about the endowment, which follows prior gifts by the Mielkes, at http://www.smeal.psu.edu/news/releases/jan04/gift.html.

 
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Management Professor Joins Business Roundtable For Corporate Ethics

Linda Klebe Treviño, professor of organizational behavior and the Franklin H. Cook Fellow in Business Ethics at Smeal, has agreed to serve as a core faculty member for the newly founded Business Roundtable Institute for Corporate Ethics, joining other leading business ethics experts from several of the nation's top business schools. Read more about the initiative at http://www.smeal.psu.edu/news/releases/jan04/trevino.html.

 
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ISBM To Co-Host Annual B-to-B Marketing Conference In Atlanta

Renowned business authors, marketing executives, and other industry leaders will convene February 26-27 in Atlanta as Smeal’s Institute for the Study of Business Markets (ISBM) hosts its 10th joint conference with Georgia State’s Center for Business and Industrial Marketing. The conference will focus on overcoming obstacles and moving beyond planning in today’s demanding business environment. For more information about the event or to learn how you can attend, visit http://www.smeal.psu.edu/news/releases/jan04/isbm.html.

 
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Society For Consumer Psychology To Honor Two Smeal Marketing Faculty

Marvin Goldberg, the Irving and Irene Bard Professor of Marketing and chair of Smeal’s Department of Marketing, will be named Fellow of the Society for Consumer Psychology during the upcoming SCP Winter Conference in San Francisco. For his paper “Early Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process,” Rajdeep Grewal, assistant professor of marketing at Smeal, will receive the 2003 JCP Young Contributor Award at the Feb. 19-21 event. Read more about Goldberg, Grewal, and their awards at http://www.smeal.psu.edu/news/releases/jan04/society.html.

 
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Financial Times Again Ranks Smeal MBA Program Among Top 50

For the third-consecutive year, the Smeal College MBA Program improved its overall ranking in the Financial Times’ annual assessment of the top 100 MBA programs in the world, advancing to No. 44 globally and No. 28 in the United States. Overall, the Smeal MBA Program ranks 5th in the Big Ten and 10th among U.S. public institutions. Read more about the Smeal MBA Program at http://www.smeal.psu.edu/news/releases/jan04/ftimes.html.

 
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Penn State Executive Programs Unveils New Management Program

In response to changing marketplace demands, Penn State Executive Programs has redesigned its comprehensive Executive Management Program (EMP). The two-week program now focuses primarily on helping executives achieve growth for the organization and themselves, and a new team format (launching May 9) allows multiple people from the same organization to work through a specific challenge with the help of faculty leaders. Read more about the new EMP at http://www.smeal.psu.edu/news/releases/jan04/growth.html.

 
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Tune In: Next Episode Of ‘About Business’ Airs Feb. 3

Since 1995 the percentage of women holding board seats at Fortune 500 companies has increased by 4 percent, but while women now hold half of all managerial and professional specialty positions, they still hold a mere fraction of top-tier leadership positions in corporate America: eight of the Fortune 500 CEO positions and 13.6 percent of board seats. The next episode of “About Business,” a monthly call-in show hosted by Smeal dean Judy Olian, will focus on women’s occupational progress. “About Business” is simulcast at 7 p.m. on Tuesday, Feb. 3, on WPSU-FM, WPSX-TV and online at www.wpsx.org. Read more about the show at http://www.smeal.psu.edu/news/releases/jan04/women.html.

 
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Media Round-Up

Members of the Smeal College faculty are contacted regularly by the world’s news media. In January, faculty members were featured in media outlets such as National Public Radio, The New York Times, and The Wall Street Journal. Please visit http://www.smeal.psu.edu/news/innews/index.html to see a summary of these stories.

Dean Judy Olian’s twice-monthly newspaper column, which appears in the Centre Daily Times and Pittsburgh Post-Gazette, and is syndicated by Scripps Howard News Service and Knight-Ridder, can be accessed at http://www.smeal.psu.edu/news/dean/index.html.

 
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Programs and Events

Penn State Executive Programs is currently accepting reservations for its upcoming programs. Please visit http://www.smeal.psu.edu/psep/date.html for more information or click the link below for some of the specific programs being offered in 2004.

March 14-19 Leading With Impact: Linking People, Strategy, Results
http://www.smeal.psu.edu/psep/lwi.html

March 21-26 Designing & Leading Competitive Supply Chains
http://www.smeal.psu.edu/psep/dlsc.html

May 9-14, June 7-11 Executive Management Program (Team Format)
http://www.smeal.psu.edu/psep/emp.html

 
 

Class Notes

For information on your classmates and other Smeal alumni, visit Class Notes at http://www.smeal.psu.edu/alumni/classnotes.html. You can receive regular updates on events by completing the "Alumni Information Form" found online at http://java.smeal.psu.edu/jsp/alumni/info.jsp.

 
 

New Address?

Change your address, phone and other information at http://www.alumni.psu.edu/membership/address/default.htm.

 
 
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R E S E A R C H   C E N T E R S
F A C T S   &   F I G U R E S


Research Centers
Research Spending
Endowed Faculty Positions
6
3.3M

41

P E R S O N A L   P R O F I L E
Ralph Oliva
Ralph OlivaExecutive Director, Institute for the Study of Business Markets

With expertise in business-to-business marketing and branding, ingredient branding, integrated market communications, and e-business, Oliva guides the Institute for the Study of Business Markets (ISBM), a network of researchers, educators, and practitioners in business-to-business marketing in companies and universities throughout the world. Founded in 1983, ISBM is widely viewed as the world’s premier research institute focusing on marketing of goods and services from one business to another.
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Executive MBA Program
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