Smeal Zine

Welcome to the Smeal Zine!

Here's the latest issue of SMEAL Zine, a monthly electronic magazine designed to keep alumni and friends in touch with the latest news and information from Penn State's Smeal College of Business' nationally ranked programs and world-renowned research centers.

NEW EXECUTIVE MBA OFFERS OPPORTUNITIES
The University's Board of Trustees recently approved the new Smeal Executive MBA program, to be delivered primarily in Philadelphia over alternating weekends, for Fall 2002 inauguration. The Smeal Executive MBA Program is a powerful new opportunity for experienced executives in the greater Philadelphia region. Get the facts about the new program online at www.smeal.psu.edu/execmba.

MAJOR GIFT ANNOUNCED FOR NEW BUSINESS BUILDING
The Richard King Mellon Foundation of Pittsburgh has made a leadership gift of $3 million to help construct a new home for Smeal College. Learn more about the new building and the gift online at www.smeal.psu.edu/news/releases/jan02/kinggift.html.

PHARMACEUTICAL FIRMS UNDERSPEND
The average cost of discovering and developing a new drug has risen to a staggering $802 million. But a recent study co-authored by Min Ding, assistant professor of marketing, indicates that current development costs for new medicine is very well justified. Read the results online at www.smeal.psu.edu/news/releases/jan02/pharm.html.

BUILDING THE ROI FOR MARKETING
In today's markets, business marketing can be a powerful strategic investment. And inevitably, tough times reinvigorate a persistent challenge for business marketers: building the return on investment case for marketing, says Ralph Oliva, executive director of the Institute for the Study of Business Markets. Gather insights on how to market business marketing itself online at www.smeal.psu.edu/news/releases/jan02/busmktg.html.

NEW ALUMNI DIRECTOR JOINS
Aimee L. Hamilton recently joined Smeal College as director of alumni relations. She's a critical link between the college and our alumni. Feel free to welcome her aboard by sending an e-mail message to her at alumni@smeal.psu.edu. Discover more about the Smeal College Alumni Society online at www.smeal.psu.edu/alumni.

SMEAL COLLEGE IN THE NEWS
Members of the media turned to Smeal College accounting faculty to provide insights on Enron's situation. Our professors appeared on CNNfn and National Public Radio, as well as in The New York Times, BusinessWeek and The Washington Post. Read those and other stories quoting our professors online at www.smeal.psu.edu/news/innews/index.html

RETAIL LEADERSHIP SERIES
A recent gift to Smeal College will support lectures by outstanding leaders and chief executives who are shaping the future of the retail industry. Learn more about the series and the people who established it online at www.smeal.psu.edu/news/releases/jan02/gift.html.

PHILADELPHIA ALUMNI RECEPTION
The Smeal Business Club and the Union League of Philadelphia invite all Penn State alumni in the greater Philadelphia area to a reception at 6 p.m., Thursday, February 7. The cost is $15 per person. RSVP to Rick Ward, President of the Smeal Business Club, at 215-246-3665 (ext. 3059) or via e-mail at info@phillysmeal.org. Find out more about the event and the club online at www.phillysmeal.org

SMEAL COLLEGE MBA PROGRAM AMONG THE BEST
The Financial Times ranked the Smeal College MBA program 37th among MBA programs in the United States, and it is ranked 13th among public universities in the U.S. The faculty was ranked 30th in the U.S. for published research. Among all business schools across the world, the Smeal College MBA Program is tied for 55th worldwide, up significantly from 77th last year. Read about the rankings online at www.smeal.psu.edu/news/releases/jan02/ftrank.html.

CLASS NOTES
For information on your classmates and other Smeal alumni, visit Class Notes at http://www.smeal.psu.edu/alumni/classnotes.html. You can contribute to the section online at Submit Content.

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Change your address, phone and other information at
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