This Issue

Welcome to the Smeal Zine!

Here's the latest issue of SMEAL Zine, a monthly electronic magazine designed to keep alumni and friends in touch with the latest news and information from Penn State's Smeal College of Business and its nationally ranked programs and world-renowned research centers. Happy Holidays from Smeal!
 

Goldberg Serves As Sole U.S. Expert Regarding Promotion Of Foods To Kids

Marvin Goldberg, the Irving and Irene Bard Professor of Marketing and chair of the Smeal Department of Marketing, was the sole representative from the United States at a recent expert panel convened in the United Kingdom to investigate the impact of promotion of foods to children. Read more about his contributions to the panel at http://www.smeal.psu.edu/news/releases/dec03/goldberg.html.

Transportation Report Undermines Great Lakes Navigation Expansion

Evelyn Thomchick, associate professor of supply chain management at Smeal, is the lead author on a recent study by the Pennsylvania Transportation Institute. The study challenges official claims that expanding the Great Lakes navigation system and St. Lawrence Seaway will rejuvenate the regional economy or attract large-volume container service. Read more about the study, which also features work by Smeal's John Spychalski, professor of supply chain management, at http://www.smeal.psu.edu/news/releases/dec03/report.html.

Smeal Undergraduates Continue Expansion Of Online Menu Listing Company

Three Smeal undergraduate students who founded LionMenus.com in 2002 are now making plans to expand the online restaurant menu guide to include online ordering capabilities and various other new features. Read more about the successful student-driven business at http://www.smeal.psu.edu/news/releases/dec03/online.html.

Ghadar, Vicere Offer Insights In Book Of World's Top Leadership Coaches

A new book entitled "Profiles in Coaching: The 2004 Handbook of Best Practices in Leadership Coaching" features insights on leadership from 50 of the world's best coaches. Included among them are pieces by Fariborz Ghadar, director of Smeal's Center for Global Business Studies, and Albert Vicere, executive education professor of strategic leadership. Read more about their contributions to the Linkage Press book at http://www.smeal.psu.edu/news/releases/dec03/coaches.html.

New MBA Student Group Targets Social Responsibility

According to a 2003 report from the Aspen Institute, MBA students across the country are seeking enhanced content on corporate social responsibility from their business schools. At Smeal, the launch of a new student-run organization -- Penn State Net Impact -- is helping MBAs address the social and environmental ramifications of business decisions. Read more about the new organization at http://www.smeal.psu.edu/news/releases/dec03/mba.html.

Smeal's Farrell Center Spearheads Entrepreneurship Web Site Launch

The numerous programs, initiatives, and contacts that contribute to entrepreneurship at Penn State have been united within a new Web site created by the Farrell Center for Corporate Innovation and Entrepreneurship. The new site at www.entrepreneurship.psu.edu serves as a single point of entry for students, corporations, entrepreneurs, faculty members, and others seeking ways to leverage the vast entrepreneurship resources available across the University community. Read more at http://www.smeal.psu.edu/news/releases/dec03/entre.html.

Smeal Students Team Up With Nittany Bank For Innovative ATM Project

The Association for Educated Banking (AEB), an undergraduate student organization at Smeal, is launching a hands-on research and planning project with Nittany Bank to lay the groundwork for new banking services in the State College area. As part of the project, Smeal students will analyze demographics, consumer traffic patterns, and other pertinent information. Read more at http://www.smeal.psu.edu/news/releases/dec03/atm.html.

Tune In: Next Episode Of 'About Business' Airs Jan. 6

In increasing numbers, Americans are expressing concern about health-care premiums that have soared by 70 percent in the past five years, compared to annual wage increases of just 3 to 4 percent. The next episode of "About Business," a monthly call-in show hosted by Smeal dean Judy Olian, will focus on the escalating costs of health care for both employees and businesses. "About Business" is simulcast at 7 p.m. on Tuesday, Jan. 6, on WPSU-FM, WPSX-TV and online at www.wpsx.org. Read more about the show at http://www.smeal.psu.edu/news/releases/dec03/topic.html.

Media Round-Up

Members of the Smeal College faculty are contacted regularly by the world's news media. In December, faculty members appeared in media outlets such as The Associated Press, Pittsburgh Post-Gazette, St. Louis Post-Dispatch, and Wall Street Journal. Please visit http://www.smeal.psu.edu/news/innews/index.html to see a summary of these stories.

Programs and Events

Penn State Executive Programs is currently accepting reservations for its upcoming programs. Please visit http://www.smeal.psu.edu/psep/date.html for more information or click the link below for some of the specific programs being offered in early 2004.

February 2-5	Managing Effective Supply Chains: Achieving Supply Chain Transformation http://www.smeal.psu.edu/psep/mesc3.html
March 14-19	Leading With Impact: Linking People, Strategy, Results http://www.smeal.psu.edu/psep/lwi.html
March 21-26	Designing & Leading Competitive Supply Chains http://www.smeal.psu.edu/psep/dlsc.html

Class Notes

For information on your classmates and other Smeal alumni, visit Class Notes at http://www.smeal.psu.edu/alumni/classnotes.html. You can receive regular updates on events by completing the "Alumni Information Form" found online at http://java.smeal.psu.edu/jsp/alumni/info.jsp.

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Change your address, phone and other information at http://www.alumni.psu.edu/membership/address/default.htm.

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