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Marketing Major

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services.

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. Marketing involves research to determine consumer preferences and to guide firms in dealing with those preferences. Marketing means determining advertising strategies and making advertising arrangements, as well as designing and creating new products and pricing new products and services. Professionals in marketing need good communication skills and must enjoy working with people.

Careers in Marketing

  • marketing management
  • brand management
  • sales management
  • advertising
  • marketing research
  • retailing
  • consumer affairs

Marketing Degree Requirements and Sample Schedules