Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves research to determine consumer preferences and to guide firms in dealing with those preferences. Marketing means determining advertising strategies and making advertising arrangements, as well as designing and creating new products and pricing new products and services. Professionals in marketing need good communication skills and must enjoy working with people.
Marketing major coursework explores the fundamental four P's of marketing: product, place, price, and promotion, as well as their relationship to the fifth "P" of marketing: people.
- Connecting with people: Marketing majors connect with people in a variety of settings, particularly when they leave the classroom behind to collect marketing data, from surveying museum patrons about why they're visiting, to questioning industrial engineering majors about their choice of fields.
- Using data: By analyzing findings—data analysis is a critical component of effective marketing—students learn how information contributes to a range of marketing activities including developing marketing plans, product planning, and brand building.
Careers in Marketing
Careers in marketing include positions in:
- Marketing management
- Brand management
- Sales management
- Marketing research
- Consumer affairs