Wilson H. Friend, Jr. is the Director of Sales for the Mid-Atlantic field sales force where he is responsible for building trade partnerships and execution of marketing and trade programs at over 12,000 retail locations.
Wilson has held several leadership positions at Philip Morris USA since joining the company in 1993. He has extensive experience in managing sales and distribution processes as well as significant leadership in organizational development and building processes that support sales activities.
A Richmond, Va. native, Wilson is active in the community and enjoys spending time with his wife, Gina, and daughters, Lori, Halli, and Sydni. In his spare time he enjoys supporting America’s team, the Dallas Cowboys. Wilson attended James Madison University where he received a Bachelor of Business in Finance while achieving a minor in Business Management.