Personal tools

Search results — 17 items matching your search terms

Subscribe to an always-updated feed of these search terms

August ISBM Members Meeting Focuses On Innovation
Board Of Trustees Update: Smeal Focuses On Strategy Of Excellence
By enhancing the overall experience of students at all levels, driving faculty excellence and program innovation, and strengthening connections to the business ...
Smeal Professor Honored For Research In Marketing
The American Marketing Association's Strategic Marketing Special Interest Group presented Rajdeep Grewal, professor of marketing at Penn State's Smeal College ...
ISBM Enters Alliance With Stage-Gate Inc.
The Institute for the Study of Business Markets (ISBM) at Penn State's Smeal College of Business has recently entered into an alliance agreement with ...
Professor Earns Best Paper Honor For 'Theory Of Intraperson Games'
The editorial board of the Journal of Marketing has selected Min Ding, associate professor of marketing at Penn State's Smeal College of Business, as the 2007 ...
Professor Earns Best Paper Honor For 'Theory Of Intraperson Games'
The editorial board of the Journal of Marketing has selected Min Ding, associate professor of marketing at Penn State's Smeal College of Business, as the 2007 ...
Lilien Awarded Highest Honor For A Marketing Educator
The American Marketing Association (AMA) has named Gary Lilien, Distinguished Research Professor of Management Science at Penn State's Smeal College of ...
ISBM Launches Academic Newsletter
The Institute for the Study of Business Markets (ISBM) at Penn State's Smeal College of Business has begun publishing a quarterly newsletter to connect ...
ISBM Trends Study: It All Starts With Deeper Customer Understanding
Triggered by an original request from Hewlett-Packard in 1999, the Institute for the Study of Business Markets (ISBM) surveys business marketers and B-to-B ...
Lilien Named Inaugural Fellow Of INFORMS Society for Marketing Science
The INFORMS Society for Marketing Science (ISMS) has named Gary Lilien, Distinguished Research Professor of Management Science at Penn State's Smeal College of ...
Research: Companies Strong In Marketing Should Increase Efforts During Recession
With it appearing to be more and more likely that the U.S. economy is heading for a recession, many companies may be considering marketing cutbacks as one of ...
Smeal Forms Sustainability Council
Penn State's Smeal College of Business has formed a Sustainability Council to foster collaboration across the college on sustainability-related research and ...
New Smeal Blog Offers Faculty Perspectives On Business News
Penn State's Smeal College of Business has launched a new blog featuring faculty research and commentary on breaking business news. The blog, named Business ...
Cox Business Joins ISBM
Cox Business announced today that it recently became a new member of the Institute for the Study of Business Markets, a renowned marketing think tank ...
Smeal Hosts Leading Marketing Scholars At Annual Research Camp
The Department of Marketing at Penn State's Smeal College of Business will host four leading marketing scholars at its fourth annual Marketing Research Camp on ...
Oliva Named To Business Marketing Association Board
The Business Marketing Association has announced that Ralph Oliva, executive director of the Institute for the Study of Business Markets at Penn State's Smeal ...
Business Marketing Class Tests B-To-B Training Software
Smeal College of Business students in Marketing Instructor Carolyn Todd's Business Marketing course had a semester-long assignment from the Business Marketing ...