JAMES A. NARUS

Professor of Business Marketing
Babcock Graduate School
Wake Forest University
One Morrocroft Centre, Suite 150
6805 Morrison Boulevard
Charlotte, NC 28211
Phone: 704-365-6717, Fax: 704-365-3511
email: jim.narus@mba.wfu.edu

James (Jim) A. Narus is a Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina. He joined the faculty of the Babcock School in 1988. Professor Narus' teaching, research, and consulting interests include value-based marketing, the use of adaptive channels, the management of market offerings, and partnerships between firms in business markets.

Professor Narus currently teaches courses in business market management and marketing management in the Babcock School's full-time, evening, and Charlotte MBA programs. His career, teaching portfolio includes such courses as marketing channel management, strategic account management, sales management, marketing strategy & policy, brand management, and advertising management. Over the years, Professor Narus has also taught in executive development programs at Northwestern University, the Pennsylvania State University, the University of Texas at Austin, Texas A&M University, Twente University (the Netherlands), the Universidad Torcuato Di Tella (Argentina), and the Copenhagen Business School (Denmark).

Professor Narus has written numerous articles and research papers on business market management topics. These articles have appeared in the Harvard Business Review, Sloan Management Review, California Management Review, and the Journal of Marketing , among other journals.

Professor Narus is a member of the editorial review boards of the Journal of Business-to-Business Marketing and the Journal of Marketing Channels , as well as an ad hoc reviewer for several other publications. Professor Narus served as the coordinator of the Business-to-Business Marketing Special Interest Group of the American Marketing Association. He founded the group's web site on the Internet, The Business-to-Business Marketing EXCHANGE . Professor Narus is also a member of the Charlotte Chamber of Commerce and has served on its Board of Advisors.

Along with Professor James C. Anderson of the Kellogg Graduate School of Management at Northwestern University, Professor Narus has authored a book entitled, Business Market Management: Understanding, Creating, and Delivering Value . The Prentice Hall Company has published the book as part of its distinguished, International Management Series.

Professor Narus has provided management consulting expertise or executive training seminars for numerous corporations including the Allen-Bradley Company, Digital Equipment Company, DuPont, Eastman Chemical, S.C. Johnson, McKinsey & Company, Merck, Pacific Technologies, Parker-Hannifin Corporation, Rockwell International, and the Toronto Dominion Bank. Prior to his academic career, Professor Narus worked as a market research analyst and fellow in the corporate marketing research division of E.I. duPont de Nemours and Company, Inc. There, he conducted studies on a variety of issues related to distribution channel management.

BA 1973, Cell Biology, MBA 1975, concentration in Marketing, University of Connecticut; Ph.D. 1981, Marketing Management, Syracuse University.