Enterprise Integration & Transformation: Beyond IT/Business Alignment
This unique executive education program from Penn State, in affiliation with Gartner, uncovers critical enterprise principles and provides participants with a road map for achieving sustainable transformation through alignment. Topics include all aspects of IT and organizational integration and transformation -- from enterprise strategy, planning, and infrastructure issues to those surrounding external alliances and partnerships, as well as a Roundtable Issues session where participants can bring their own workplace challenges to the forum for open discussion and solution.
From Penn State Executive Programs in collaboration with the Center for Enterprise Architecture within Penn State’s College of Information Sciences and Technology and in affiliation with Gartner.
From Penn State Executive Programs in collaboration with the Center for Enterprise Architecture within Penn State’s College of Information Sciences and Technology and in affiliation with Gartner.
The ability to respond quickly to new business challenges creates unprecedented pressure on organizations. This includes the need to respond to increased technical complexity in the face of heightened time and budget constraints. Investments in information technology are measured in improved business performance as perceived by the business stakeholder. This presents leaders of organizations with the difficult and often unsuccessful task of having to transform their business models. Value is about business outcomes.
IT/Business alignment has been the topic of research and discussion for decades. Now organizations have started to question whether alignment is the appropriate ultimate end for corporate IT. According to Gartner and others, the language of IT-business alignment-encouraged and endorsed for more than a decade by industry analysts, consultants and, academics -is now dangerously counterproductive, setting IT apart from the enterprise even as technology itself becomes more inextricably entrenched in it. A recent CIO article further illustrates these points.
The ability to move beyond traditional IT/Business alignment thinking into the practical integration of IT and the business is a critical competitive need.
Program Objectives
Enterprise Integration & Transformation: Beyond IT/Business Alignment will help you create the foundation for an enterprise framework that captures the current state, envisions the future state, and determines actions needed for guiding integration and transformation efforts. This program covers how to use current theory and research, leading-edge industry experience, and proven practices and techniques in order to develop a road map for effective and sustainable organizational integration and transformation.
Who Should Attend?
This program is designed for CIOs; EVPs; senior strategists, senior IT managers; enterprise, business, and technical architects; business and IT strategists, enterprise transformation analysts, enterprise portfolio managers, supply chain professionals, and others with strategy and leadership responsibilities in their organization.
Program Benefits
Enterprise Integration & Transformation will improve your ability to:
- Help the enterprise develop and articulate actionable strategic plans
- Remove the barriers caused by trying to just "align IT with the business"
- Define and design competitive organizational strategies and architectures
- Analyze and define effective extended enterprise and supply chain architectures
- Communicate the value of adaptive enterprise architecture to organizational leadership
- Form a common architecture vision among lines of business and IT
- Create an effective enterprise architecture discipline to drive higher organizational value
- Gain insight into far-reaching technological and business changes that are transforming inter-business relationships
- Respond to new business challenges and technical complexity in the face of heightened time and budget constraints
Program Content
This unique program combines top faculty leaders from Penn State and other leading institutions, as well as business-technology experts from Gartner, the world's leading provider of IT research and consulting. This collaboration provides a synergy of research, experience, and perspectives that creates measurable business value for the participants and their organizations. Content covers:
The Evolving View of the Strategic Alignment of Business and IT
- Moving beyond traditional thinking
- Understanding organizational architectures for enterprise integration and transformation
- Understanding value and business outcomes
Strategic Leadership for Integration and Transformation: Assessing Your Challenge
- The organizational challenge
- Organizational culture and competitiveness
- Life cycle dimensions of organizational culture
- Leadership and decision making for successful enterprise integration and transformation
- Integrating enterprise IT and business processes with the goals and strategies of the business
Effective Business Design
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Understanding twenty-first century organizations
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Developing the organizational architecture
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Understanding the process of organizational adaptation
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Developing adaptive strategies
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Developing a modern design framework
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Leading the design-thinking organization
Designing Effective Business Architectures
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Identifying competitive imperatives
- Linking investments in IT to improved business performance
- Developing the holistic enterprise analysis framework guiding integration and transformation efforts
- Overcoming the challenges of integration and transformation across the supply chain and extended enterprise
Core Ideas of Adaptive Enterprise Architecture
- Successful approaches for effective enterprise architecture
- Exploiting opportunities while managing risk
- Strategic alignment and change management
- Understanding value measurement and communication
- Using enterprise architecture practices to successfully implement the enterprise transformation over time
- Enterprise Portfolio Management as a tool for enterprise integration and transformation
Roundtable Issues Session
This program features a Roundtable discussion where participants can bring their own workplace challenges to the forum for open discussion and solutions. Past participants have described this as "a great opportunity to get views from academia, analysts, and industry on EA in today's world", and "invaluable to add to the understanding of all the content that was presented earlier."
Value Created for You and Your Company
The primary purpose of describing the architecture of an enterprise is to improve the effectiveness or efficiency of the business itself. This includes innovations in the structure of an organization, the centralization or federation of business processes, the quality and timeliness of business information, and ensuring that resources spent on enterprise information technology can be justified. Without this type of organizational understanding and planning, the enterprise information technology assets may be more of a constraint than a competitive advantage.
Organizations today have to go beyond classical IT/Business alignment thinking to truly embracing the enterprise business value paradigm to achieve successful and sustainable transformation.
In this program, we will discuss the shortcomings of the traditional IT/Business alignment principles and practices and why few organizations provide a cohesive framework for understanding, enabling, and achieving enterprise transformation. Participants will develop a set of enterprise principles and a transformation roadmap that serve as the foundation for the holistic analysis framework that captures the current state, envisions the future state, and determines actions needed for guiding transformation efforts.
We will walk through tools to assist in this analysis and draw from the rich experiences of our world-class faculty as we discuss the strategic, planning, and execution layers of the holistic analysis framework that integrates discrete analyses of stakeholders, processes, performance measurement, maturity, resources, integration, and other topics to identify gaps and opportunities for the enterprise, deal with the complexity of major enterprise initiatives, and surface ways to foster innovation.
Faculty Leaders
Faculty Director
Dr. Brian Cameron, Program Faculty Director, Executive Director of the Center for Enterprise Architecture, College of Information Sciences and Technology, Penn State
Dr. Cameron recently received The Network Professional Association’s (NPA) award Best Networking Professional – Career Achievement Award. Learn more here
Faculty Leaders
Scott Bittler, Research Vice President, Architecture & IT Business Group, Gartner Inc.
Bill Swanton, Vice President & Distinguished Analyst, Application Strategy, Gartner Inc. (formerly AMR Research)
Dr. Albert A. Vicere, Executive Education Professor of Strategic Leadership, Smeal College of Business, Penn State
Dr. Charles Snow, Professor of Business Administration and Mellon Foundation Faculty Fellow, Smeal College of Business, Penn State
For more information contact:
Penn State Executive Programs
Smeal College of Business
The Pennsylvania State University
382 Business Building
University Park, PA 16802-3603
Phone: 814-865-3435
Fax: 814-865-3372
On the Web:
http://www.smeal.psu.edu/psep/
Email: psep@psu.edu

Enterprise-Transformation-2012.pdf
