Launch Pad: Mastering the Essentials of Business Start-Up
Many start-up companies fail, not because the business idea is bad but because the founders neither have the experience nor resources to solve the wide range of unexpected problems that occur daily. Ignite your venture through “Launch Pad,” a hands-on, practical learning experience that prepares you to turn your great idea into a great company.
Endorsed by Steve Blank, founder of Lean Launch Pad, this program provides participants with hands-on learning of the issues, personal skills required, and techniques for balancing the many demands placed on the entrepreneur to start a company. The program will create an entrepreneurial experience for you with all the pressures and demands of the real world in an early stage start up. You will quickly acquire the knowledge and insight to start your own company.
Who Should Attend
This is an open-enrollment program designed for individuals with the desire to start their own business or those who wish to be in a position to advise others. Each participant enters the session with a business idea they plan to pursue or can join a team for evaluation.
Dates and Location
November 6-8, 2014
ACE Conference Center in Lafayette Hill, Pennsylvania.
A block of rooms is reserved for those requiring accommodations. Please use this Group Code to get your special rate: psulpp11
At the highest level, you should come away from Launch Pad with clear answers to the following questions:
- What are the issues, tensions and relationships faced by entrepreneurs?
- What are the characteristics of a successful entrepreneur?
- What is the nature of an entrepreneurial career?
- How do you distinguish ideas from real opportunities?
- What is the right strategy for managing entrepreneurial projects?
- How does the entrepreneur manage risk / failure?
- Is an entrepreneurial career right for you?
The program provides all of the pressures and demands of the real world in an early stage of start-up when most operations and decision making lives in chaos with insufficient data. You’ll learn how to use a business model to brainstorm and design each part of your company and customer development to test its value in the market. Specific skill development and issues covered include:
- Customer Discovery- Turning the founder’s vision into a business model
- Customer Validation- Expanding and testing the model to prove a repeatable and scalable business
- Customer Creation – Starting execution by building end-user demand
- Customer Building –Transitioning from start-up to a company
- Value Proposition – Synthesizing the unique benefits of the idea
- Channels – Configuring sales and distribution
- Customer Relationship – Creating demand
- Market Size – Determining how big is your market
- Key Partners – Finding other enterprises essential to the success of the business
- Revenue Streams – Designing revenue and profit sources and size
- Implementing the Execution Plan
- Bootstrapping Your Idea
- Friends and Family Investing
- Intellectual Property – Patents and licensing techniques
- Sources of Financing and Deal Making
- Angel Investors and Venture Capital
- Organizational Culture - Setting up the management team
Value Created for You
Professor Kaplan will conduct a pre-program call to discuss your ideas so that you come prepared to jump right into the work. He then will follow up with you 30 days afterward to discuss and coach you through your progress.
This program is taught by top faculty leaders who are experienced, accomplished entrepreneurs in their own right. Each brings to the classroom extensive experience and knowledge for achieving practical results.
Dr. Robert Macy, Director of Farrell Center for Corporate Innovation, Director of the Center for Team and Negotiation, Clinical Associate Professor of Management and Organization
Read a recent profile on Robert Macy in Onward State, highlighting his many roles within the college as well as some of his personal hobbies. (Dr. Robert Macy: Entrepreneur and Business Professor by Day, Gamer by Night)
Professor Jack Kaplan, Serial Entrepreneur; Adjunct Professor of Entrepreneurship, Columbia Business School; former President of Datamark Technologies
The program fee of $2,500 includes tuition, instructional materials, breaks, and lunch.
Early-bird Rate: Register before Friday, September 12, and save $500 off your registration.
Penn State Alumni: Please call to inquire about your special rate.
We highly recommend and support team participation to maximize the impact of content and drive initiatives within your organization faster and more efficiently. Organizations that send three or more participants will receive significant savings. Teams also have access to the full resources of Penn State during and after the program.
We will be happy to hold a seat for you by calling (814) 865-3436. A reservation does not commit you to the program until you submit the registration form online.
Contact us to speak with someone about this program.