Client Example

Restaurant Franchise

Strategic Thinking & Innovation

Penn State Executive Programs earned the 2010 Chief Learning Officer Gold Award for Excellence in Academic Partnerships for its work with an international restaurant franchise in helping the company determine its future strategy. With more than 1,070 stores in 23 countries, the franchisor had exceeded the goals of the strategic plan it established in 2006. Smeal faculty worked directly with the executive leadership team of the franchise in a Strategic Planning Process to create a new vision for the company.

Through interviews with the executive team, Smeal faculty worked to not only get an accurate picture of the business's current state, but also to identify areas of growth based on the company's values, uniqueness, and core competencies for success. The growth areas were whittled down to a collection of core strategic imperatives, and the team identified the organizational capabilities, operating systems, and talent required to achieve them. Following company-wide efforts to gauge the strategy's performance, faculty members led a strategic planning workshop for the leadership group of franchisees to discuss the benefits of the vision and how it can positively impact sales.

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