Applying new knowledge to real problems for measurable results.


Big Digital Marketing for Hospitality Executives

2016 TBD
This program is for hospitality industry executives who wish to understand and successfully incorporate digital content marketing strategies effectively and efficiently. Participants learn big digital basics, how to evaluate investments in digital marketing, best practices in platforms and content strategies, the ins and outs of online advertising, and legal and ethical considerations.

Business-to-Business Marketing

The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities that enable participants to better understand, create, communicate, deliver value, develop business-to-business strategy, and management through their life-cycle.