Marketing Programs
The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities in marketing.
The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities that enable participants to better understand, create, communicate, deliver value, develop business-to-business strategy, and management through their life-cycle. Learn more about programs from ISBM.
