October 2-3, 2014
Designed for executives outside of information technology and marketing who wish to understand and successfully incorporate digital marketing into their organizational strategy. Participants learn big data basics, digital marketing strategies, on-line advertising methods, and legal ramifications.
The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities that enable participants to better understand, create, communicate, deliver value, develop business-to-business strategy, and management through their life-cycle. ISBM.about programs from