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Marketing Programs

The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities in marketing.

The Institute for the Study of Business Markets, a center of excellence in the Smeal College of Business, provides numerous professional development opportunities that enable participants to better understand, create, communicate, deliver value, develop business-to-business strategy, and management through their life-cycle. Learn more about programs from ISBM.