Client-facing, Marketing, and Business Development
This module will discuss the relationship among client-facing, marketing and business development and the architect at every level of a firm. The intent is to exhibit the key factors or enablers of a practice to identify, acquire, maintain and sustain a regular workflow. The recognition and importance of an appropriate client-facing approach (i.e., relationship-based) will be discussed given a firm’s profile to client mix.
- Discuss what marketing and business development really is about (or not)
- Explore marketing and business development in today’s marketplace
- Examine the types of marketing techniques and who is involved in the firm
- Discuss client-facing and ways to best communicate
This module awards 1.5 Learning Units. Credit designation: LU / HSW