PENN STATE EXECUTIVE PROGRAMS

Applying new knowledge to real problems for measurable results.

Big Digital Marketing for Hospitality Executives

When Apr 08, 2016
from 08:00 AM to 04:00 PM
Where Sheraton Philadelphia Downtown, 201 N 17th Street, Philadelphia
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Big Digital Marketing for Hospitality Executives is designed for executives working outside of information technology and marketing who wish to understand and successfully incorporate digital content marketing strategies effectively and efficiently. Participants learn big data basics, how to evaluate investments in digital marketing, best practices in platforms and content strategies, the ins and outs of on-line advertising, and legal and ethical considerations.

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