Program Objectives

The Executive Management Program provides a framework for making strategic decisions that impact the organization.  Specifically, the program prepares you to identify changing patterns within your competitive environments, formulate and implement growth strategies, align processes for organizational effectiveness, and lead successfully in complex situations. It holistically integrates the knowledge, vision, and processes required of the senior executive to set business objectives and achieve results.

This program fosters in you the integrative thinking required of top executives for creativity and insight. In a new design built to help you weather the stress of economic shifts, content focus revolves around the topic of innovation as a tool for generating creative solutions to difficult problems.

Who Should Attend?

This program is for executives who make strategic decisions at the corporate or division level, and is designed to benefit those with significant responsibilities and outstanding records of achievement who want to enhance their ability to generate results. Note to Government Professionals: This program fulfills much of the Executive Core Qualifications (ECQ) required for Senior Executive Service.

Program Benefits

The Executive Management Program is conducted in a uniquely interactive environment. You will work with our best and most experienced faculty--two of whom have been named Top Ten leadership coaches--to apply concepts and tools to real challenges you face. As a result you will:

• develop a broad global perspective,
• acquire deep strategic insights,
• align processes to enhance organizational effectiveness,
• understand the impact of corporate culture on organizational transformation, and
• build networks and resources to achieve personal and organizational goals.

Plus, you will engage with other successful executives to expand and challenge your own perspectives.  You will return to your responsibilities with greater clarity and direction that can immediately impact your organization.

"It (EMP) actually helped me to understand better why the company is doing what it is doing. Also I have a better appreciation of the company strategies. It also enhanced my ability to make the transition from a functional leader to having a broader responsibility in the business for providing better income for the business."

Shing Yue Chan
Director, New Product Research, Smoking Control,
GlaxoSmithKline

Program Content

The intent of the Executive Management Program is to maximize your personal and professional development.  Our approach is to provide frameworks and tools that, when combined with your experience and expertise, will enable you to more quickly identify what is happening in your business and what actions to take. We use three techniques to help you personalize this learning:

• First, faculty leaders present relevant models, discuss how these concepts are being applied in organizations around the world, and work to determine how they apply to your situation. Faculty draw upon their consulting and real-world experience, as well as personal research and academic perspective.
• Second, to analyze your current environment you will use two assessment tools (overall organizational assessment and personal leadership assessment) to gather information on yourself and others in your organization.
• Third, you will leave with a well-developed perspective on your business and an action plan for your leadership role in it.
  
  

Major content areas include:

Business Growth

• Understanding the life cycle of organizations
• Assessing market opportunity
• Developing compelling market strategy
  
• Defining and designing competitive business architecture
• Developing a global business strategy
• Using organizational networks for market success
• Understanding and using innovation for sustained competitive advantage
• Evaluating IT trends and opportunities
  
  

Operational Effectiveness

• Market valuation and driving shareholder value
• Aligning core capabilities with competitive strategy
• Measuring value creation
• Maximizing supply and value chains
• Assessing culture, climate, and influence for organizational alignment
• Implementing innovation as a collaborative process
• Leveraging human resources for organizational transformation
  
  

Leadership Competency

• Leading and managing organizational change
• Driving strategy implementation and execution
• Managing in networked organizations
• Tapping creativity in search of innovation
• Developing a portfolio of leadership styles

This program also includes optional individual coaching sessions. One is with the distinguished head of an award-winning program in leadership communications who will personally work with you on presentation style and communications. The second is with a visiting faculty leader and Dean of Rollins College who will cover in depth with you your 360 Feedback reports and work with you on leadership style and personal effectiveness.

"This program has done two things for me. One, it has given me a broader view of the industry and the challenges that larger corporations are currently facing. Two, I now have strategic and tactical issues that I can take back and implement within my own department to gain efficiencies and drive costs out of the business."

Mike Blaziak
District Manager
NCO-Centralized Server Operations

Faculty Leaders

Directors

Virginia M. Tucker

Leaders

Joseph L. Cavinato
Fariborz Ghadar
Duane "Andy" Gustafson
Robert Macy
Craig M. McAllaster
Steven Sawyer
William Rothwell
Albert A. Vicere
Rockney Walters
Randy Woolridge

For more information contact:

Penn State Executive Programs
Smeal College of Business
The Pennsylvania State University
382 Business Building
University Park, PA 16802-3603

Phone: 814-865-3435
Fax: 814-865-3372
On the Web: http://www.smeal.psu.edu/psep/index.html
Email: psep@psu.edu