Dianne M. Durkin is the president and founder of The Loyalty Factor, LLC, a training and consulting firm that specializes in change management, employee loyalty, and customer loyalty programs. As an entrepreneur and a former senior manager with such companies as Gulf Oil, Digital Equipment Corporation, and Corporate Branding Partnership, Ms. Durkin has over 25 years experience in training and development, finance, direct sales, and international marketing. She also founded and sold two companies. She has built a reputation as one who can quickly assess the core issues within a company and outline their impact on the organization and its profits, productivity, and people. Dianne's combination of executive management and entrepreneurial skills has proven very beneficial in helping major corporations and small enterprises achieve maximum results.

Dianne is described as a visionary thinker who takes abstract ideas and turns them into reality. She is a true leader, a rare combination of creativity and strong business sense who quickly gets to the core issues and their impact on the organization, profits, productivity, and people.

Because of her unique blend of skills, Ms. Durkin is continually sought after to lead companies into new markets/directions and help companies restructure their organizations and build lasting commitment with employees and customers. With her distinctive skill set consisting of finance, direct sales, international marketing, communications, training, and development, she incorporates Return on Investment thinking into all her processes and recommendations, thereby showing measurable results to her clients.

Her effective style at all levels of an organization energizes people to overachieve personally and professionally, while at the same time providing an atmosphere of camaraderie and mutual respect.