Breakfast Keynote

On Friday from 8:15 a.m. until 9:30 a.m. the Powerful Women Paving the Way conference will feature a breakfast with keynote speaker Michelle Austin.

Michelle Austin, ’89, is founder and owner of Fluidity Fitness. She has been quoted in leading fitness and fashion magazines as well as medical journals including Elle, Fit, Fitness, Marie Claire, Muscle and Fitness, Self, and the Food and Fitness Advisor of the Weil Medical College of Cornell University. She is certified by the American Council on Exercise.

Austin's presentation titled, "Entrepreneurship in Today's Competitive Marketplace," will discuss all aspects of entrepreneurship from idea conception to multi-million dollar business. She will highlight key ingredients of her success including understanding the marketplace, structuring deals, managing outsourcing, creating a flawless supply chain and intelligent distribution while dealing with the risk of it all.

She will share how she utilized the infomercial business as a platform and how she keeps expanding her business in the fiercely competitive fitness market.

Austin has been interviewed by Donny Deutsche on the "Big Idea." Her presentation will begin with a brief clip from the interview.