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2016 Conference Agenda Overview

Thursday, April 14, 2016
4:30 p.m. - 6:00 p.m.

Networking Reception & Keynote Fireside Chat: Jacki Kelley, Chief Operating Officer of Media for Bloomberg

Take the opportunity to network with students, alumni and professionals prior to the start of the conference.

The Penn Stater Conference Center & Hotel

6:00 p.m. - 8:00 p.m.

Networking Dinner & Keynote: Cathy Clegg, Vice President, General Motors North America Manufacturing and Labor Relations

Dean's Hall, The Penn Stater Conference Center & Hotel

Friday, April 15, 2016
8:15 a.m. - 8:45 a.m.

Registration and Breakfast

Dean's Hall, The Penn Stater Conference Center & Hotel

8:45 a.m. - 9:00 a.m.

Welcome & Introduction

Dean's Hall

9:00 a.m. - 10:00 a.m.

Morning Keynote: Megan Alexander, national news correspondent for Inside Edition and CBS

Dean's Hall

10:15 a.m. - 11:00 a.m.

Breakout Session I:

  • The Power of Storytelling in Business: In today’s world hashtags, links, and retweets clutter our news feeds and our minds. Learn how to differentiate yourself and your business by telling a compelling story that will stand out among the chaos.
  • Write It Down: Goal Setting to Positively Impact Your Story: In this session, identify your values and discover both organizational and inspirational tips about how to get what and where you want by predicting and planning your story.
  • Error 404: Page Not FoundAs technologies increase exponentially, do the risks outweigh the rewards? Learn about ways to ensure you're telling your best stories online..
11:15 a.m. - 12:00 p.m.

PWPW Talks

Dean's Hall

12:00 p.m. - 1:30 p.m.

Networking Lunch and Keynote: Cheryl Johnson, Executive Vice President of HR, Textron Inc.

Dean's Hall

1:45 p.m. - 2:30 p.m.

Breakout Session II

  • From the Inside Out: Activate Your Entrepreneurial Spirit: What is an Intrapreneur? Learn from a panel of experts about how to develop your entrepreneurial spirit and incorporate innovation in to your current professional role.
  • Figure It Out: Financial Literacy: From 401k plans and benefit packages to beginning a stock portfolio, finances can be confusing. Get your story straight using advice from a panel of experts in the industry.

  • What Goes Up, Doesn't Come Down: When creating and updating social media pages, every post is permanent. Learn from a panel of professionals about how to clean up your social media act and prevent future flaws.

2:45 p.m. - 3:30 p.m.

Closing & Raffle Basket Drawings

Dean's Hall

Dress Code

Recommended dress for Thursday's dinner is business casual and for Friday's conference is business professional.