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Degree in Business Administration - Marketing

Videos: Ph.D. In Marketing

Video: Ph.D. In Marketing
Faculty Perspectives

The goal of the Ph.D. program in Marketing is to prepare doctoral students to become productive researchers and teachers at top research universities. Students work closely with our faculty to identify areas of research interest and may choose to specialize in one or more of the three core areas of marketing: 1) consumer behavior, 2) marketing management and strategy, and 3) marketing models and quantitative methods. To learn more about the Smeal Ph.D. program in Marketing, please visit the following links:

Program Overview – orient yourself to the core areas of marketing at Smeal

Faculty Research and Scholarly Activity – find out more about the research achievements of our faculty

Ph.D. Program in Depth – learn more details about what getting a Ph.D. entails

Applications and Admissions – learn about the application and admission process

Frequently Asked Questions – if you don’t see your question, feel free to contact us using the information below

For more information about the Ph.D. program in Marketing, please contact:

Professor Duncan Fong
Ph.D. Program Coordinator
Department of Marketing
Smeal College of Business
The Pennsylvania State University
454 Business Building
University Park PA 16802-3603
Telephone: 814-863-3541
Fax: 814-865-3015