Personal tools
Home Ph.D. Program Emphasis in Marketing

Skip to content. | Skip to navigation

Degree in Business Administration - Marketing

This page presents the Ph.D. Primary Field in Marketing.
Videos: Ph.D. In Marketing

Videos: Ph.D. In Marketing

Faculty Perspectives

The goal of the Ph.D. program in Marketing is to prepare doctoral students to become productive researchers and teachers at top research universities. Students work closely with our faculty to identify areas of research interest and may choose to specialize in one or more of the three core areas of marketing: 1) consumer behavior, 2) marketing management and strategy, and 3) marketing models and quantitative methods. To learn more about the Smeal Ph.D. program in Marketing, please visit the following links:

Program Overview – orient yourself to the core areas of marketing at Smeal

Faculty Research and Scholarly Activity – find out more about the research achievements of our faculty

Ph.D. Program in Depth – learn more details about what getting a Ph.D. entails

Applications and Admissions – learn about the application and admission process

Frequently Asked Questions – if you don’t see your question here, feel free to contact us

For more information about the Ph.D. program in Marketing, please contact:

Professor Lisa E. Bolton
Ph.D. Program Coordinator
Department of Marketing
Smeal College of Business
The Pennsylvania State University
441 Business Building
University Park PA 16802-3603
Telephone: 814-865-4175
Fax: 814-865-3015
E-mail: boltonle@psu.edu

Spinner Icon