Goldberg To Discuss Tobacco Marketing At Columbia University
A Smeal College of Business professor will join representatives from the media, the health-care industry, government, and academia at a Columbia University conference this week to discuss tobacco and how it affects American youth.
Goldberg To Discuss Tobacco Marketing At Columbia University
UNIVERSITY
PARK, PA (September 18, 2006) – A Smeal College of Business professor
will join representatives from the media, the health-care industry,
government, and academia at a Columbia University conference this week
to discuss tobacco and how it affects American youth.
The
National Center on Addiction and Substance Abuse at Columbia University
(CASA) is sponsoring the conference, which has Marvin Goldberg, Irving
and Irene Bard Professor of Business Administration, addressing the
effects of tobacco advertising on children with delegates from the
Henry J. Kaiser Family Foundation, the American Legacy Foundation, and
the American Academy of Advertising.
"Up in Smoke: Tobacco
and American Youth" will be held Sept. 21 at The Zena and Michael A.
Wiener Conference Center in New York. Goldberg's panel, "Smoke and
Mirrors: Advertising and Tobacco," gets underway at 11:05 a.m.
Goldberg
was invited to participate because of his extensive research on the
relationship between tobacco advertising and adolescent smoking. He is
an expert in social marketing and has written numerous scholarly papers
on the effects of alcohol, food, and tobacco marketing on young people.
His research also identifies strategies for helping children think
critically about advertising messages.
He has a master's degree in sociology from Columbia University and a Ph.D. in marketing from the University of Illinois.
Joining
Goldberg on CASA panel are moderator Jackie Judd, vice president and
senior advisor for communications, The Henry J. Kaiser Family
Foundation; Cheryl Healton, president and CEO, The American Legacy
Foundation; and Charles Taylor, John A. Murphy Professor of Marketing,
Villanova University.
Other participants in the CASA
conference include Timothy Johnson, medical editor, ABC News; Lesley
Stahl, correspondent, CBS News; Louis Sullivan, former secretary, U.S.
Department of Health and Human Services; Jeffrey Toobin, Legal Analyst,
CNN; Jack Valenti, former president and CEO, Motion Picture Association
of America; and Nora Volkow, director, National Institute on Drug Abuse
of the National Institutes of Health.
For more information, visit www.casacolumbia.org.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
