Penn State Executive Programs, Smeal Marketing Dept. Host Gallup CEO's Lecture On Upcoming Election
With less than a month to go in the race for the White House, James K. Clifton, chairman and chief executive officer of The Gallup Organization, will visit Penn State�s University Park Campus on Oct. 8 for a discussion entitled "Political Behavior as Consumer Behavior: The 2004 Election." The Gallup Organization is one of the world�s largest think tanks and providers of public opinion polling and management consulting.
Penn State Executive Programs, Smeal Marketing Dept. Host Gallup CEO's Lecture On Upcoming Election
UNIVERSITY PARK, PA (September 21, 2004)—With less than a month to go in the race for the White House, James K. Clifton, chairman and chief executive officer of The Gallup Organization, will visit Penn State's University Park Campus on Oct. 8 for a discussion entitled "Political Behavior as Consumer Behavior: The 2004 Election." The Gallup Organization is one of the world's largest think tanks and providers of public opinion polling and management consulting.
Sponsored by Penn State Executive Programs and the Smeal College of Business Marketing Department, the event will be held from 2:30 p.m. to 4 p.m. in the HUB Auditorium. The presentation is open to the public.
The Gallup Organization traces its roots to 1936 and Dr. George Gallup's prediction that Franklin D. Roosevelt would beat Alfred Landon in the presidential election, which ran counter to popular opinion. Gallup has polled voters in each of the 16 presidential elections since.
According to the latest Gallup Poll, conducted Sept. 13-15, President George W. Bush leads Democratic candidate John Kerry by 55 percent to 42 percent among likely voters, and by 52 percent to 44 percent among registered voters.
In 1988, Clifton guided Selection Research Incorporated in its acquisition of The Gallup Organization, at which time he became CEO. Under Clifton's leadership, Gallup has increased its billing volume tenfold and has expanded from a predominately U.S.-based company to an organization with 40 offices in 20 of the world's largest countries.
Clifton is creator of The Gallup Path, a metric-based economic model that establishes linkages between human nature in the workplace, customer loyalty, and business outcomes. The Gallup Path, which is integral to the performance management systems in more than 500 companies worldwide, forms the basis of most of Gallup's total revenues.
Clifton also serves as chairman of The Thurgood Marshall Scholarship Fund.
Back to Latest News
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
