Penn State Professor Receives IBM's "Faculty Partnership" Award

IBM is recognizing Dr. Arvind Rangaswamy for his teaching of e-commerce by naming him as a recipient of one of its "Faculty Partnership Awards."

Rangaswamy is the Jonas H. Anchel Professor of Marketing in Penn State's Smeal College of Business Administration and Research Director of the eBusiness Research Center. Rangaswamy is also spearheading the new "eBusiness Incubator Laboratory" in the eBusiness Research Center. The new laboratory's primary objective is to facilitate research of emerging e-business models. Students at the undergraduate, graduate and doctoral levels will use the e-laboratory under Rangaswamy's guidance.

The IBM "Faculty Partnership Award" recognizes and fosters novel, creative work as well as strengthens the relationships between leading universities and the IBM research and development community. The award is $40,000 and will be used for the eBusiness Incubator Laboratory project.

Rangaswamy is internationally recognized for his research exploring the interface between marketing and information technology. His research interests include computer-based modeling of marketing problems. He has conceptualized, developed, tested, and implemented models for sales resource allocation and sales force structuring, preference mapping, advertising design, international negotiations, and interpretation of scanner data. His research also covers marketing in the digital economy, which includes such topics as online shopping, negotiations over computer networks, and Internet-based decision support.

He has published numerous professional articles in his areas of research. His articles have appeared in such leading journals as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Psychometrika, and Journal of Economics and Statistics. Recently, he co-authored a successful book titled, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning . This book combines an advanced graduate-level textbook on marketing decision models with cases exercises, tutorials, and extensive Windows-based software covering more than 25 important marketing models that have appeared in the literature.

Rangaswamy has also consulted for several leading companies in the areas of sales force management, marketing research, and eBusiness. His recent consulting and speaking engagements have been at such companies as Marriott, Xerox, IBM, Kodak, and Peapod.

He is an area editor for Marketing Science and serves on the editorial boards of Journal of Interactive Marketing, International Journal of Intelligent Systems in Accounting, Finance, and Management, and the Journal of Business-to-Business Marketing.

He is a Board Member of The Institute for Operations Research and the Management Sciences (INFORMS) and a Member of the American Marketing Association (AMA). He is also the Research Director for the eBusiness Research Center, a joint effort between the Smeal College of Business Administration and the School of Information Sciences and Technology, at Penn State. In addition, he is program director for Electronic Markets and Marketing Information Systems and a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) in Penn State's Smeal College of Business Administration.

He received a B.S. degree in Mechanical Engineering from the Indian Institute of Technology, Madras, India, an M.B.A. from the Indian Institute of Management, Calcutta, India, and a Ph.D. in Marketing from Northwestern University, Evanston, Illinois. He has previously taught at the Wharton School of the University of Pennsylvania and at the J.L. Kellogg Graduate School of Management at Northwestern University.