Penn State Executive Programs Partners On Financial Marketing Summit
Penn State Executive Programs Partners On Financial Marketing Summit
UNIVERSITY PARK, PA (August 29, 2005)—Ralph Oliva, executive director of the Smeal College's Institute for the Study of Business Markets, will co-host an Oct. 17 and 18 executive education marketing summit in New York City for leaders in the financial services industry.
Offered jointly with the Financial Communications Society, the Penn State Executive Programs summit will address topics such as brand management, marketing communications, and return on investment. Don Schultz, professor emeritus-in-service at Northwestern's School of Journalism, will co-host the summit with Oliva, along with other financial service professionals.
The program will feature lectures, work sessions, and panel discussions, plus detailed, illustrated examples of concepts and approaches. The two-day summit is being sponsored by the Journal of Financial Advertising and Marketing (JFAM) and masius, a Publicis Groupe agency specializing in corporate and financial advertising.
For more information or to register, contact the FCS at 800-327-2927, info@fcsinteractive.com, or online at www.fcsinteractive.com.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
