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Baumgartner, Yavas Named To Distinguished Positions At Smeal

Hans Baumgartner and Abdullah Yavas have been named the Charles and Lillian Binder Faculty Fellow and the William Elliott Professor, respectively.

Baumgartner, Yavas Named To Distinguished Positions At Smeal

UNIVERSITY PARK, PA (August 30, 2004)—Hans Baumgartner, professor of marketing at Penn State’s Smeal College of Business, and Abdullah Yavas, a professor in the college’s Department of Insurance and Real Estate, have been named the Charles and Lillian Binder Faculty Fellow and the William Elliott Professor, respectively, in honor of their national and international reputations in research, teaching, and public service.

William Elliott, the former chairman of the Executive Committee of Philadelphia Life Insurance and a graduate of Drexel University, helped establish Penn State’s first endowed chair with his gift to Smeal in 1964. Charles Binder graduated from Penn State in 1912 with a B.S. in mechanical engineering.

Baumgartner’s research interests are in the areas of consumer behavior and research methodology, with a focus on how consumers form judgments about objects and events and how these judgments influence actual behavior. An editorial board member of the Journal of Consumer Research and International Journal of Research in Marketing, his current research projects include a study of the role of anticipatory and anticipated emotions in consumer behavior and an investigation of the impact of response styles on survey responses. He is a recent recipient of the 2004 Excellence in Research Award from the American Marketing Association.

With expertise financial contracting, agency problems, the economics of uncertainty, and experimental economics, Yavas is also research director of Smeal’s Institute for Real Estate Studies. He is an editorial board member of a variety of publications including the Journal of Real Estate Finance and Economics, Journal of Housing Economics, and Journal of Real Estate Research. He is also currently serving as an advisor to Turkey's Secretary of Treasury as that government works to become one of the first developing nations in the world to establish a mortgage system.

Baumgartner and Yavas are among more than 25 faculty members who hold endowed chairs or professorships in the college. The complete list is as follows:

Orie Barron
PricewaterhouseCoopers Teaching Fellowship in Accounting

Hans Baumgartner
William Elliott Professor

Gary E. Bolton
Executive Programs Faculty Fellowship

Charles Cao
David H. McKinley Executive Education Professorship in Business Administration

Keith J. Crocker
William Elliott Professor

Wayne S. DeSarbo
Mary Jean and Frank P. Smeal Chaired Professor of Marketing

Mark W. Dirsmith
Deloitte & Touche Teaching Excellence Professorship in Accounting

Fariborz Ghadar
William A. Schreyer Chair in Global Management, Policies, and Planning

Dan Givoly
Ernst and Young Professorship of Accounting

Marvin E. Goldberg
Irving and Irene Bard Professorship of Business Administration

Donald C. Hambrick
Mary Jean and Frank P. Smeal Chaired Professor of Management and Organization

Austin J. Jaffe
Philip H. Sieg Professorship of Business Administration

William A. Kracaw
David B. and Shirley L. Sykes Endowed Professorship in Finance

Kenneth M. Lusht
Calvin E. and Pamela T. Zimmerman University Endowed Fellowship in Business Administration

James C. McKeown
Mary Jean and Frank P. Smeal Chaired Professor of Accounting

James A. Miles
Joseph F. Bradley Faculty Fellowship in Finance

Chris J. Muscarella
L.W. “Roy” and Mary Lois Clark Faculty Teaching Fellowship in Business Administration

Arvind Rangaswamy
Jonas H. Anchel Professorship in Business Administration

Arnold F. Shapiro
Robert G. Schwartz University Endowed Fellowship in Business Administration

Dennis P. Sheehan
Louis R. and Virginia A. Benzak Professorship in Finance

Charles C. Snow
Mellon Bank Faculty Fellowship in Business Administration

Gerald I. Susman
Robert and Judith Klein Professorship of Management

Linda K. Trevi�o
Franklin H. Cook Faculty Fellowship in Business Ethics

Anthony C. Warren
Michael J. Farrell Clinical Chair of Entrepreneurship

J. Randall Woolridge
Goldman, Sachs & Co. and Frank P. Smeal University Endowed Fellowship in Business Administration

Abdullah Yavas
William Elliott Professor

REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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