Marketing Professor's Research Receives Award

UNIVERSITY PARK, PA-A research paper that links marketing to financial performance by a Penn State marketing professor was selected as one of the top-rated submissions in a recent competition sponsored by the Marketing Science Institute. Rajdeep Grewal, assistant professor of marketing in the Penn State Smeal College of Business, co-authored the paper "Strategic Response to the Advent of the Internet and the Market Valuation of the Firm: The Case of Click-and-Mortar Retailers." It was one of four papers to receive an "Honorable Mention Award" in the research competition, which had 110 entries. He co-authored the paper with P. Ruby Lee of Washington State University.

The Marketing Science Institute is a learning organization that connects business people and academic researchers who are committed to advancing the theory and practice of marketing in order to achieve higher levels of business performance. The competition, "Linking Marketing to Financial Performance and Firm Value," was designed to stimulate more work that allows for sound financial evaluation of marketing activities. Grewal has been invited to present the paper at a special MSI conference, "Measuring Marketing Productivity: Linking Marketing to Financial Returns," which is scheduled to take place in Dallas, Texas, in October 2002. In addition, MSI has invited Grewal to consider including the paper in its "Working Paper Series" and to submit the paper for possible inclusion in a special section of The Journal of Marketing .

Editors: Rajdeep Grewal can be contacted via e-mail at rug2@psu.edu or 814-863-0738.