Smeal Professor Honored For Research In Marketing

UNIVERSITY PARK, PA (September 12, 2007) – The American Marketing Association's Strategic Marketing Special Interest Group presented Rajdeep Grewal, professor of marketing at Penn State's Smeal College of Business, with its 2007 Early Career Contributions Award at the AMA Summer Educators' Conference in Washington.

The Marketing Strategy Special Interest Group is one of the largest and most active groups in the American Marketing Association (AMA). It seeks to advance the field of marketing strategy through the development and dissemination of marketing strategy knowledge. The group serves AMA members who have an interest in examining firm-level issues in the design, implementation, and evaluation of marketing.

Grewal earned the 2007 Early Career Contributions Award in recognition of his outstanding contributions to marketing strategy research, education, and practice.

The national award is presented annually to an academic researcher who has earned a Ph.D. within the last 10 years.

Grewal, who also serves Smeal as dean's faculty fellow and associate research director of the Institute for the Study of Business Markets, has been on the college's faculty since 2001. His research focuses on the econometric modeling of strategic marketing issues and has appeared in various top journals, including the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and Management Science, among others.

He has received several other awards for his research, including a doctoral dissertation award from the Procter & Gamble Market Innovation Research Fund, an Honorable Mention Award at the MSI/JM competition, the 2003 Young Contributor Award from the Society of Consumer Psychology, and he was a finalist for the 2006 Paul E. Green Award for the best article in the Journal of Marketing Research.

In 2003, he was named to the Marketing Science Institute's Young Scholars list.

Grewal currently serves on the editorial boards of the Journal of Marketing, International Journal of Research in Marketing, and Decision Sciences.

He holds a bachelor's degree from the Indian Institute of Technology, a Post Graduate Diploma in Management (equivalent to an M.B.A.) from the Indian Institute of Management, and a master's degree and Ph.D. from the University of Cincinnati.

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REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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