Farrell Center Director Pens Book, Book Chapter
Anthony Warren, director of the Farrell Center for Corporate Innovation and Entrepreneurship, has just had published the third edition of his textbook "Patterns of Entrepreneurship Management," and has a book chapter about to published in three-volume set on business technology.
Farrell Center Director Pens Book, Book Chapter
UNIVERSITY PARK, PA (October 23, 2009) – Anthony Warren, director of the Farrell Center for Corporate Innovation and Entrepreneurship, has just had published the third edition of his textbook Patterns of Entrepreneurship Management, and has a book chapter about to published in three-volume set on business technology.
Patterns, coauthored by Jack M. Kaplan of Columbia Business School and published by Wiley, prepares entrepreneurs for the challenges and opportunities that await them as entrepreneurs. The third edition features a totally revised text as well as a new theme on how to effectively manage a startup. It includes sections on management, marketing, financial, and technological challenges in entrepreneurship, and includes examples for students to practice the broad range of skills required to start and build a company. The book is supported online with more than 90 videos.
In The Handbook of Technology Management, forthcoming from Wiley, Warren contributed a chapter on technology transfer. The book is due to be released in January 2010.
At Smeal, Warren also serves as Farrell Clinical Professor of Entrepreneurship, teaching undergraduate and graduate students as well as leading a number of initiatives in entrepreneurship, including the Garber Venture Capital Fund and the annual IdeaPitch business plan competition.
Prior to joining Smeal, Warren spent much of his career with the international consulting firm PA Technology. During a period of more than 17 years, he grew international revenues for the United Kingdom-based firm to more than $50 million while also consulting with many of the world’s largest corporations on managing creativity and accelerating product development.
For more on the Farrell Center, visit www.smeal.psu.edu/fcfe.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
