Smeal College Professor Named Fellow At Leading Think Tank

Smeal College Professor Named Fellow At Leading Think Tank

Arvind Rangaswamy of Penn State's Smeal College of Business Administration has been named Fellow of the IC² Institute at the University of Texas at Austin.

Rangaswamy is the Jonas H. Anchel Professor of Marketing in Penn State's Smeal College of Business Administration, research director of the eBusiness Research Center, and research director of the e-Incubator Laboratory.

The IC² Institute works with public and private sectors in the U.S. and abroad to foster technology-based, regional economic development and job creation. The Institute has active strategic alliances with leading academic institutions in 25 nations. An IC² Fellow is an honorary position bestowed upon individuals whose interests and experiences parallel the mission of the IC² Institute. For the past 23 years, the IC² Fellows Program has addressed issues of like-minded innovators. IC² Fellows, which number more than 200 world-wide are selected from academia, government, business, the media, and the non-profit sector. Together, they address critical problems facing the world in the areas of wealth creation and distribution.

Rangaswamy is internationally recognized for his research exploring the interface between marketing and information technology. His research interests include computer-based modeling of marketing problems. He has conceptualized, developed, tested, and implemented models for sales resource allocation and sales force structuring, preference mapping, advertising design, international negotiations, and interpretation of scanner data. His research also covers marketing in the digital economy, which includes such topics as online shopping, negotiations over computer networks, and Internet-based decision support.

He has published numerous professional articles in his areas of research. His articles have appeared in such leading journals as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Psychometrika, and Journal of Economics and Statistics . Recently, he co-authored a successful book titled, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning . This book combines an advanced graduate-level textbook on marketing decision models with cases exercises, tutorials, and extensive Windows-based software covering more than 25 important marketing models that have appeared in the literature.

Rangaswamy has also consulted for several leading companies in the areas of sales force management, marketing research, and eBusiness. His recent consulting and speaking engagements have been at such companies as Marriott, Xerox, IBM, Kodak, and Peapod.

He is an area editor for Marketing Science and serves on the editorial boards of Journal of Interactive Marketing, International Journal of Intelligent Systems in Accounting, Finance, and Management, and the Journal of Business-to-Business Marketing .

He is also the Chair of the e-Business Section of The Institute for Operations Research and the Management Sciences (INFORMS) and a Member of the American Marketing Association (AMA). He is also the Research Director for the eBusiness Research Center, a joint effort between the Smeal College of Business Administration and the School of Information Sciences and Technology, at Penn State. In addition, he is program director for Electronic Markets and Marketing Information Systems and a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) in Penn State's Smeal College of Business Administration.

He received a B.S. degree in Mechanical Engineering from the Indian Institute of Technology, Madras, India, an M.B.A. from the Indian Institute of Management, Calcutta, India, and a Ph.D. in Marketing from Northwestern University, Evanston, Illinois. He has previously taught at the Wharton School of the University of Pennsylvania and at the J.L. Kellogg Graduate School of Management at Northwestern University.

The e-Incubator Laboratory is dedicated to the study, conduct and teaching of e-business in a multidisciplinary environment. The e-Incubatory Laboratory is an initiative of the eBusiness Research Center at Penn State, which is a joint effort of The Smeal College of Business Administration and The School of Information Sciences and Technology.

The eBRC promotes research by academics and practitioners on various aspects of e-business. The primary mission of eBRC is to foster, expand, and disseminate theoretical, empirical and applied research in e-business and to bring research insights to its supporting members and help them with e-business practice.

eBRC is a joint effort of the School of Information Sciences and Technology and the Smeal College of Business Administration. The School of Information Sciences and Technology opened its doors in 1999. Developed from the ground up, the school's educational programs are designed to develop leadership for the digital, global economy. IST's outreach programs provide a critical source of research, knowledge, and workforce development for business, education, and government. The Smeal College of Business Administration has a special focus on eBusiness and information technologies as they apply to all aspects of leadership, strategy, governance, and execution for tomorrow's economies. Working with a network of firms and research scholars exploring e-business, the Smeal College has an active research and educational agenda in e-business.