Penn State Continues Spring Distinguished Speaker Series On E-Business
Penn State Continues Spring Distinguished Speaker Series On E-Business
The Penn State eBusiness Research Center is welcoming two industry leaders
to its Spring 2001 Distinguished Speaker Series.
Karim Issa, Manager of SAP's B2B Marketplaces - Business Development
Group, will discuss "e-Business and Marketplaces," from 5:45
p.m. to 7:30 p.m., Thursday, April 5, in 102 Forum Building. Issa will
discuss the current trends found in marketplaces, the future of marketplaces,
the competitive landscape, and marketplace success factors.
Terry Madonia, AT&T Wireless Services' Vice President of Business
Marketing and e-Business Strategy, will discuss, "Driving to Net
Readiness," from 6 p.m. to 7:30 p.m., Tuesday, April 24, in 104 Keller
Auditorium. This presentation will address AT&T Wireless's strategic
direction, priorities, and current assessment of its e-business capabilities.
She will also review the costs associated with executing this strategy
and the projected benefits.
Both presentations are free and open to the public. The speaker series
is dedicated to exploring how the Internet is changing business theory
and practice.
"Because the Internet is impacting so many different parts of the
business world, our Distinguished Speaker Series on e-Business has become
a forum for researchers to meet and discuss recent developments and their
impact on both what we research and how we do our research," says
Nirmal Pal, Executive Director of the eBusiness Research Center.
Each semester, the eBRC invites speakers from a variety of perspectives
and disciplines with the intent that they will help the audience understand
the important research questions and issues that relate to the Internet.
eBRC-a joint effort of the School of Information Sciences and Technology
and the Smeal College of Business Administration--promotes research by
academics and practitioners on various aspects of e-business, with emphasis
on governance and execution issues. The primary mission of eBRC is to
foster, expand, and disseminate theoretical, empirical and applied research
in e-business and to bring research insights to its supporting members
and help them with e-business practice.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
